Brandwave

Pass vs Pixieset:Which is more popular by branded search?

In August 2026, Pixieset had more branded searches than Pass among photographer client gallery platforms worldwide. Pixieset was estimated to have 695K branded searches compared to Pass’ 7K, and held a 66.8% Share of Search versus Pass’ 0.67%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among photographer client gallery platforms worldwide in August 2026Which is more popular in search, Pass or Pixieset?
Pass0.67%7K searches
vs
Pixieset66.8%695K searches
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Which is more popular in search, Pass or Pixieset?

Compare online gallery, proofing, and print-sales platforms that professional photographers use to deliver photos to clients, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pass and Pixieset among photographer client gallery platforms worldwide, by month

Share of Search by month for Pixieset, Pass. The figures are in the table below the chart.

View monthly share of search table
MonthPixiesetPic-TimeSmugMugShootProofZenfolioCloudSpotPass
Oct 202564.1%15.5%13%3.1%2.1%1.2%0.95%
Nov 202565.5%15.8%10.9%3.9%1.8%1.2%0.97%
Dec 202566.5%16.1%11.1%2.7%1.8%1%0.81%
Jan 202664.5%15.6%13.1%2.6%2.2%1.2%0.78%
Feb 202660.5%17.7%14.9%2.9%2%1.1%0.73%
Mar 202664.4%15.5%13.2%3.1%1.8%1.2%0.78%
Apr 202666.8%16.1%11.2%2.7%1.5%1%0.67%
May 202666.5%16.1%11.2%2.7%1.5%1.2%0.81%
Jun 202668.4%16.6%9.5%2.3%1.5%1%0.68%
Jul 202668.5%16.5%9.5%2.2%1.5%1%0.68%
Aug 202666.8%16.1%11.2%2.7%1.5%1%0.67%
Sep 2026———————

How has the Pass and Pixieset comparison changed over the last 12 months?

How did search popularity change for photographer client gallery platforms worldwide in August 2026?

  1. In August 2026, Pixieset lost estimated Share of Search among photographer client gallery platforms worldwide, from 68.5% to 66.8%.

  2. Estimated monthly branded searches for Pass worldwide fell 32.1% over 11 measured months, from 10.3K to 7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pass’ and Pixieset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2 branded search terms

  • Pass Gallery
  • pass photo gallery

Pixieset

31 branded search terms

  • client gallery pixieset
  • photography pixieset
  • pixieset
  • pixieset app
  • pixieset client gallery
  • pixieset client gallery pricing
  • pixieset contracts
  • pixieset cost
  • pixieset for photographers
  • pixieset free
  • pixieset free plan
  • pixieset galleries
  • pixieset gallery
  • pixieset lightroom plugin
  • pixieset online gallery for photographers
  • pixieset photo gallery
  • pixieset photo sharing
  • pixieset photography
  • pixieset photography website
  • pixieset photography websites
  • pixieset plans
  • pixieset plugin lightroom
  • pixieset price
  • pixieset prices
  • pixieset pricing
  • pixieset studio manager
  • pixieset web
  • pixieset website
  • pixieset website builder
  • pixieset website templates
  • pixieset websites

How the Brand Demand Index is measured

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