Pass vs Zenfolio:Which is more popular by branded search?
In August 2026, Zenfolio had more branded searches than Pass among photographer client gallery platforms worldwide. Zenfolio was estimated to have 15.5K branded searches compared to Pass’ 7K, and held a 1.5% Share of Search versus Pass’ 0.67%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Pass or Zenfolio?
Compare online gallery, proofing, and print-sales platforms that professional photographers use to deliver photos to clients, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zenfolio, Pass. The figures are in the table below the chart.
View monthly share of search table
| Month | Pixieset | Pic-Time | SmugMug | ShootProof | Zenfolio | CloudSpot | Pass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 15.5% | 13% | 3.1% | 2.1% | 1.2% | 0.95% |
| Nov 2025 | 65.5% | 15.8% | 10.9% | 3.9% | 1.8% | 1.2% | 0.97% |
| Dec 2025 | 66.5% | 16.1% | 11.1% | 2.7% | 1.8% | 1% | 0.81% |
| Jan 2026 | 64.5% | 15.6% | 13.1% | 2.6% | 2.2% | 1.2% | 0.78% |
| Feb 2026 | 60.5% | 17.7% | 14.9% | 2.9% | 2% | 1.1% | 0.73% |
| Mar 2026 | 64.4% | 15.5% | 13.2% | 3.1% | 1.8% | 1.2% | 0.78% |
| Apr 2026 | 66.8% | 16.1% | 11.2% | 2.7% | 1.5% | 1% | 0.67% |
| May 2026 | 66.5% | 16.1% | 11.2% | 2.7% | 1.5% | 1.2% | 0.81% |
| Jun 2026 | 68.4% | 16.6% | 9.5% | 2.3% | 1.5% | 1% | 0.68% |
| Jul 2026 | 68.5% | 16.5% | 9.5% | 2.2% | 1.5% | 1% | 0.68% |
| Aug 2026 | 66.8% | 16.1% | 11.2% | 2.7% | 1.5% | 1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Pass and Zenfolio comparison changed over the last 12 months?
3 findings
- Zenfolio was ahead of Pass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pass’ estimated Share of Search among photographer client gallery platforms worldwide moved from 0.95% to 0.67%, and its estimated monthly branded searches moved from 10.3K to 7K.
- Across the 11 months ending August 2026, Zenfolio’s estimated Share of Search among photographer client gallery platforms worldwide moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 23.2K to 15.5K.
How did search popularity change for photographer client gallery platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Pass’ and Zenfolio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.