Brandwave

How popular isShutterstock in search?

In August 2026, there were an estimated 1.2M branded searches for Shutterstock worldwide which is down 45.5% over the last 11 months. Shutterstock holds 42.1% estimated Share of Search among photography services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shutterstock42.1%
  2. Getty Images28.9%
  3. Pixieset24%
  4. SmugMug4%
  5. ShootProof0.95%
  6. Snappr0.12%
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Which photography services compete with Shutterstock?

Shutterstock against photography services worldwide, by month

Share of Search by month for Shutterstock, Getty Images, Pixieset, SmugMug. The figures are in the table below the chart.

View monthly share of search table
MonthShutterstockGetty ImagesPixiesetSmugMugShootProofSnappr
Oct 202551.3%28.7%15.9%3.2%0.78%0.05%
Nov 202549.2%27.9%18.7%3.1%1.1%0.06%
Dec 202549.5%27.8%18.7%3.1%0.75%0.08%
Jan 202651.5%28.5%16%3.2%0.64%0.12%
Feb 202647.9%32.7%14.9%3.7%0.73%0.11%
Mar 202648.3%32.8%15%3.1%0.73%0.1%
Apr 202644.4%30.7%20.5%3.4%0.82%0.11%
May 202644.5%30.5%20.5%3.5%0.82%0.13%
Jun 202644.8%30.8%20.6%2.9%0.68%0.11%
Jul 202639.9%33.4%22.7%3.1%0.74%0.12%
Aug 202642.1%28.9%24%4%0.95%0.12%
Sep 2026——————

  1. 1.Shutterstock

    42.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Getty Images

    28.9%

    Held 2nd. 837K estimated branded searches, -17.9% vs prior month. Share -4.5 points.

  3. 3.Pixieset

    24%

    Held 3rd. 695K estimated branded searches, +0.05% vs prior month. Share +1.2 points.

  4. 4.SmugMug

    4%

    Held 4th. 117K estimated branded searches, +21.7% vs prior month. Share +0.9 points.

  5. 5.ShootProof

    0.95%

    Held 5th. 27.7K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  6. 6.Snappr

    0.12%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Shutterstock and its closest rivals

How has branded search demand for Shutterstock changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shutterstock worldwide fell from 2.2M to 1.2M.
  • Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among photography services worldwide decreased from 51.3% to 42.1%.
  • Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among photography services worldwide peaked at 51.5% in January 2026 and was lowest at 39.9% in July 2026.

How did search popularity change for photography services worldwide in August 2026?

  1. In August 2026, Shutterstock gained estimated Share of Search among photography services worldwide, from 39.9% to 42.1%.

  2. In August 2026, Pixieset gained estimated Share of Search among photography services worldwide, from 22.7% to 24%.

  3. In August 2026, SmugMug gained estimated Share of Search among photography services worldwide, from 3.1% to 4%.

  4. In August 2026, Getty Images lost estimated Share of Search among photography services worldwide, from 33.4% to 28.9%.

  5. Estimated monthly branded searches for Snappr worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for ShootProof worldwide fell 18.2% over 11 measured months, from 33.9K to 27.7K in August 2026.

Where does Shutterstock compete?

Shutterstock is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock footage libraries2nd of 526%Show ranking
Photography services1st of 642.1%Shown above

How is Shutterstock measured?

Brandwave collects information about searches that people make online using Shutterstock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shutterstock

Do you work for Shutterstock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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