How popular isSix Zero in search?
In September 2026, there were an estimated 18.1K branded searches for Six Zero worldwide which is up 82.8% over the last 12 months. Six Zero holds 25.6% estimated Share of Search among pickleball brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pickleball brands compete with Six Zero?
Share of Search by month for JOOLA, Franklin, Six Zero, Selkirk, Onix. The figures are in the table below the chart.
View monthly share of search table
| Month | JOOLA | Franklin | Six Zero | Selkirk | Onix |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 24.8% | 17.1% | 9.3% | 10.1% |
| Nov 2025 | 37.8% | 25.3% | 20% | 8.9% | 7.9% |
| Dec 2025 | 39.2% | 26.6% | 14.2% | 11.6% | 8.4% |
| Jan 2026 | 27.9% | 33.6% | 14.1% | 14.1% | 10.3% |
| Feb 2026 | 33.1% | 27% | 15.4% | 15.4% | 9.2% |
| Mar 2026 | 42.4% | 22.8% | 14% | 14% | 6.8% |
| Apr 2026 | 47% | 20.9% | 12.9% | 12.9% | 6.3% |
| May 2026 | 40.9% | 22.1% | 16.7% | 13.6% | 6.7% |
| Jun 2026 | 36.7% | 22.8% | 23.8% | 10.6% | 6.1% |
| Jul 2026 | 35.2% | 23.9% | 22.7% | 12.4% | 5.9% |
| Aug 2026 | 32.4% | 24.1% | 25.4% | 11.3% | 6.8% |
| Sep 2026 | 31% | 26.5% | 25.6% | 11.5% | 5.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31% | 21.9K | -5.3% | -1.4 points | |
| 2, moved from 3rd to 2nd | 26.5% | 18.7K | +8.7% | +2.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.6% | 18.1K | 0% | +0.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.5% | 8.1K | 0% | +0.1 points | |
| 5, held 5th | 5.4% | 3.9K | -20.6% | -1.3 points |
1.
JOOLA31%
Held 1st. 21.9K estimated branded searches, -5.3% vs prior month. Share -1.4 points.
2.
Franklin26.5%
Moved from 3rd to 2nd. 18.7K estimated branded searches, +8.7% vs prior month. Share +2.4 points.
3.
Six Zero25.6%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Selkirk
11.5%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Onix5.4%
Held 5th. 3.9K estimated branded searches, -20.6% vs prior month. Share -1.3 points.
Compare search popularity between Six Zero and its closest rivals
Every comparison with Six Zero
4 comparisons
How has branded search demand for Six Zero changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Six Zero worldwide rose from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Six Zero’s estimated Share of Search among pickleball brands worldwide increased from 17.1% to 25.6%.
- Across the 12 months ending September 2026, Six Zero’s estimated Share of Search among pickleball brands worldwide peaked at 25.6% in September 2026 and was lowest at 12.9% in April 2026.
How did search popularity change for pickleball brands worldwide in September 2026?
5 changes
In September 2026, Franklin overtook Six Zero to rank 2nd among pickleball brands worldwide, with 26.5% estimated Share of Search.
In September 2026, JOOLA lost estimated Share of Search among pickleball brands worldwide, from 32.4% to 31%.
In September 2026, Onix lost estimated Share of Search among pickleball brands worldwide, from 6.8% to 5.4%.
Estimated monthly branded searches for Six Zero worldwide rose 82.8% over 12 measured months, from 9.9K to 18.1K in September 2026.
Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.
How is Six Zero measured?
Brandwave collects information about searches that people make online using Six Zero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- six zero
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Is Six Zero your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.