Brandwave

Gearbox vs Six Zero:Which is more popular?

In September 2026, Six Zero had more branded searches than Gearbox among pickleball brands worldwide. Six Zero had about 18,100 branded searches, while Gearbox had 5,500. Six Zero made up 20.3% of all pickleball brand searches we track, and Gearbox accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about pickleball brands, Six Zero appeared in three of the five answers and Gearbox in two. Six Zero was mentioned before Gearbox in two out of three answers that named either.

Among pickleball brands worldwide in September 2026

Who do people search for more?

Six Zero, about 3 searches for every 1 for Gearbox

Six Zero 18.1K searchesGearbox 5.5K searches

Who does AI mention more?

Six Zero, mentioned in 3 of 5 answers, Gearbox in 2

Six Zero in 3 of 5Gearbox in 2 of 5

Who does AI recommend more?

Six Zero, named ahead of Gearbox in 2 of 3 answers

Six Zero first in 2Gearbox first in 1

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Top pickleball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Six Zero was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gearbox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Six Zero was listed before Gearbox in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JOOLA1st
  2. Selkirk2nd
  3. CRBN3rd
  4. Vatic Pro4th
  5. Six Zero5th
  6. Gearbox6th
  7. Franklin7th
  8. Onix8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JOOLA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selkirk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vatic Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRBN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Six Zero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Franklin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gearbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Onix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pickleball brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gearbox or Six Zero more popular in search?

This chart shows how often people search Google for Gearbox and Six Zero by name. Each line represents a brand's share of searches for all eight pickleball brands we track, month by month, from English-language searches worldwide.

Gearbox and Six Zero among pickleball brands worldwide, by month

Share of searches by month for Six Zero, Gearbox. The figures are in the table below the chart.

View monthly share of searches table
MonthVatic ProSix ZeroJOOLAFranklinSelkirkCRBNGearboxOnix
Oct 202520.2%14.6%14.6%12%8%16.2%10%4.3%
Nov 202519.6%17.4%17.4%11.6%7.8%15%7.6%3.5%
Dec 202519.1%13.8%16.9%13.8%11.3%12.6%8.4%4.1%
Jan 202618.7%12.8%12.8%19.1%12.8%11.6%7.7%4.7%
Feb 202619.7%13%15.9%13%13%14.4%7.2%3.9%
Mar 202619.8%13.1%16%13.1%13.1%14.5%7.3%3.2%
Apr 202620.8%12.5%18.7%12.5%12.5%13.9%6.1%3.1%
May 202620.3%14.9%18.2%12.2%12.2%13.5%5.9%3%
Jun 202621.1%19%19%10.4%8.5%13.5%6.2%2.5%
Jul 202622.1%18.7%18.7%10.3%10.3%12%5.4%2.4%
Aug 202625.4%19.5%16%10.7%8.7%11.9%5.2%2.6%
Sep 202626.4%20.3%16.6%11.1%9.1%8.2%6.2%2.2%

How has the Gearbox and Six Zero comparison changed over the last 12 months?

3 findings
  • Six Zero was ahead of Gearbox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gearbox’s share of searches among pickleball brands worldwide moved from 10% to 6.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
  • Across the 12 months ending September 2026, Six Zero’s share of searches among pickleball brands worldwide moved from 14.6% to 20.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

How did search popularity change for pickleball brands worldwide in September 2026?

2 changes
  1. In September 2026, Gearbox gained share of searches among pickleball brands worldwide, from 5.2% to 6.2%.

  2. In September 2026, Six Zero gained share of searches among pickleball brands worldwide, from 19.5% to 20.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gearbox’s and Six Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gearbox

2 branded search terms

  • gearbox paddle
  • gearbox pickleball

Six Zero

1 branded search term

  • six zero

How the Brand Demand Index is measured

Other head-to-heads among pickleball brands

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