Brandwave

How popular isSiggi in search?

In August 2026, there were an estimated 110 branded searches for Siggi worldwide which held steady over the last 11 months. Siggi holds 0.1% estimated Share of Search among sun hat brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wallaroo29.9%
  2. Sunday Afternoons24.3%
  3. Tilley20.1%
  4. Solbari13.4%
  5. Aussie Chiller12.2%
  6. Siggi0.1%
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Which sun hat brands compete with Siggi?

Siggi against sun hat brands worldwide, by month

Share of Search by month for Wallaroo, Sunday Afternoons, Tilley, Solbari, Aussie Chiller, Siggi. The figures are in the table below the chart.

View monthly share of search table
MonthWallarooSunday AfternoonsTilleySolbariAussie ChillerSiggi
Oct 202540.2%17.8%22%14.7%5.2%0.13%
Nov 202533.3%16.3%22.3%18.2%9.8%0.11%
Dec 202539.4%12.8%21.6%14.4%11.7%0.14%
Jan 202646.2%13.7%16.9%13.8%9.2%0.13%
Feb 202645.5%16.5%16.6%11.1%10.1%0.12%
Mar 202638%20.7%17%13.9%10.3%0.1%
Apr 202639.2%21.3%14.3%14.3%10.7%0.09%
May 202625.5%23.3%17.1%17.1%16.9%0.11%
Jun 202622.6%25.3%18.5%15.2%18.4%0.12%
Jul 202624.3%24.2%19.9%13.3%18.2%0.1%
Aug 202629.9%24.3%20.1%13.4%12.2%0.1%
Sep 2026——————

  1. 1.Wallaroo

    29.9%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. 2.Sunday Afternoons

    24.3%

    Held 2nd. 26.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  3. 3.Tilley

    20.1%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.1 points.

  4. 4.Solbari

    13.4%

    Moved from 5th to 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  5. 5.Aussie Chiller

    12.2%

    Moved from 4th to 5th. 13.5K estimated branded searches, -45.3% vs prior month. Share -6 points.

  6. 6.Siggi

    0.1%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between Siggi and its closest rivals

Every comparison with Siggi

How has branded search demand for Siggi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Siggi worldwide held steady at 110.
  • Across the 11 months ending August 2026, Siggi’s estimated Share of Search among sun hat brands worldwide held steady, from 0.13% to 0.1%.

How did search popularity change for sun hat brands worldwide in August 2026?

  1. In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 24.3% to 29.9%.

  2. In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 18.2% to 12.2%.

  3. Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 17.1% to 20.1% in August 2026.

  4. In August 2026, Solbari rose from 5th to 4th among sun hat brands worldwide.

  5. Estimated monthly branded searches for Sunday Afternoons worldwide rose 83% over 11 measured months, from 14.7K to 26.9K in August 2026.

How is Siggi measured?

Brandwave collects information about searches that people make online using Siggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • siggi hat

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How the Brand Demand Index is measured

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