Siggi vs Tilley:Which is more popular by branded search?
In August 2026, Tilley had more branded searches than Siggi among sun hat brands worldwide. Tilley was estimated to have 22.2K branded searches compared to Siggi’s 110, and held a 24.6% Share of Search versus Siggi’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Siggi or Tilley?
Compare the sun hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tilley, Siggi. The figures are in the table below the chart.
View monthly share of search table
| Month | Wallaroo | Tilley | Solbari | Sunday Afternoons | Aussie Chiller | Siggi |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 25% | 16.7% | 9.1% | 3.3% | 0.15% |
| Nov 2025 | 38% | 25.5% | 20.8% | 9.3% | 6.2% | 0.13% |
| Dec 2025 | 44.6% | 24.4% | 16.3% | 7.3% | 7.3% | 0.15% |
| Jan 2026 | 52.4% | 19.1% | 15.7% | 7% | 5.7% | 0.15% |
| Feb 2026 | 52.4% | 19.1% | 12.8% | 8.5% | 7% | 0.14% |
| Mar 2026 | 43.9% | 19.6% | 16.1% | 13.1% | 7.2% | 0.12% |
| Apr 2026 | 45.5% | 16.6% | 16.6% | 13.6% | 7.5% | 0.1% |
| May 2026 | 30.7% | 20.6% | 20.6% | 16.8% | 11.2% | 0.13% |
| Jun 2026 | 27.7% | 22.7% | 18.6% | 18.6% | 12.4% | 0.14% |
| Jul 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 13.3% | 0.13% |
| Aug 2026 | 36.6% | 24.6% | 16.4% | 13.4% | 9% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Siggi and Tilley comparison changed over the last 12 months?
3 findings
- Tilley was ahead of Siggi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Siggi’s estimated Share of Search among sun hat brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches held steady at 110.
- Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide moved from 25% to 24.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for sun hat brands worldwide in August 2026?
1 change
Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Siggi’s and Tilley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.