Brandwave

Sun hat brands:Which brands are most popular in search?

In August 2026, Wallaroo was the most searched among sun hat brands worldwide, with an estimated 33.1K branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wallaroo36.6%
  2. Tilley24.6%
  3. Solbari16.4%
  4. Sunday Afternoons13.4%
  5. Aussie Chiller9%
  6. Siggi0.12%

Follow sun hat brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the sun hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sun hat brands worldwide, by month

Share of Search by month for Wallaroo, Tilley, Solbari, Sunday Afternoons, Aussie Chiller. The figures are in the table below the chart.

View monthly share of search table
MonthWallarooTilleySolbariSunday AfternoonsAussie ChillerSiggi
Oct 202545.7%25%16.7%9.1%3.3%0.15%
Nov 202538%25.5%20.8%9.3%6.2%0.13%
Dec 202544.6%24.4%16.3%7.3%7.3%0.15%
Jan 202652.4%19.1%15.7%7%5.7%0.15%
Feb 202652.4%19.1%12.8%8.5%7%0.14%
Mar 202643.9%19.6%16.1%13.1%7.2%0.12%
Apr 202645.5%16.6%16.6%13.6%7.5%0.1%
May 202630.7%20.6%20.6%16.8%11.2%0.13%
Jun 202627.7%22.7%18.6%18.6%12.4%0.14%
Jul 202629.7%24.3%16.3%16.3%13.3%0.13%
Aug 202636.6%24.6%16.4%13.4%9%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Wallaroo

    36.6%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Tilley

    24.6%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  3. 3.Solbari

    16.4%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  4. 4.Sunday Afternoons

    13.4%

    Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  5. 5.Aussie Chiller

    9%

    Held 5th. 8.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  6. 6.Siggi

    0.12%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sun hat brands worldwide?

In August 2026, Wallaroo was the most searched among sun hat brands worldwide, with an estimated 33.1K branded searches and 36.6% estimated Share of Search within this set. Tilley is in 2nd place, 12.1 percentage points behind at 24.6% Share of Search.

Global sun hat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wallaroo45.7% → 36.6%52.4%Feb 202627.7%Jun 20261st
Tilley25% → 24.6%25.5%Nov 202516.6%Apr 20262nd
Solbari16.7% → 16.4%20.8%Nov 202512.8%Feb 20263rd
Sunday Afternoons9.1% → 13.4%18.6%Jun 20267%Jan 20264th
Aussie Chiller3.3% → 9%13.3%Jul 20263.3%Oct 20255th
Siggi0.15% → 0.12%0.15%Dec 20250.1%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide decreased from 45.7% to 36.6%.
  • Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide increased from 9.1% to 13.4%.
  • Across the 11 months ending August 2026, Aussie Chiller’s estimated Share of Search among sun hat brands worldwide increased from 3.3% to 9%.
  • Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide peaked at 52.4% in February 2026 and was lowest at 27.7% in June 2026.
  • Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide peaked at 25.5% in November 2025 and was lowest at 16.6% in April 2026.
  • Across the 11 months ending August 2026, Solbari’s estimated Share of Search among sun hat brands worldwide peaked at 20.8% in November 2025 and was lowest at 12.8% in February 2026.
  • Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide peaked at 18.6% in June 2026 and was lowest at 7% in January 2026.
  • Across the 11 months ending August 2026, Aussie Chiller’s estimated Share of Search among sun hat brands worldwide peaked at 13.3% in July 2026 and was lowest at 3.3% in October 2025.
  • Across the 11 months ending August 2026, Tilley, Solbari and Siggi held steady: their estimated Share of Search among sun hat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sun hat brands worldwide in August 2026?

  1. In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 29.7% to 36.6%.

  2. In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.

  3. In August 2026, Sunday Afternoons lost estimated Share of Search among sun hat brands worldwide, from 16.3% to 13.4%.

  4. Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.

  5. Estimated monthly branded searches for Solbari worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free