Sunday Afternoons vs Wallaroo:Which is more popular by branded search?
In August 2026, Wallaroo had more branded searches than Sunday Afternoons among sun hat brands worldwide. Wallaroo was estimated to have 33.1K branded searches compared to Sunday Afternoons’ 12.1K, and held a 36.6% Share of Search versus Sunday Afternoons’ 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sunday Afternoons or Wallaroo?
Compare the sun hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wallaroo, Sunday Afternoons. The figures are in the table below the chart.
View monthly share of search table
| Month | Wallaroo | Tilley | Solbari | Sunday Afternoons | Aussie Chiller | Siggi |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 25% | 16.7% | 9.1% | 3.3% | 0.15% |
| Nov 2025 | 38% | 25.5% | 20.8% | 9.3% | 6.2% | 0.13% |
| Dec 2025 | 44.6% | 24.4% | 16.3% | 7.3% | 7.3% | 0.15% |
| Jan 2026 | 52.4% | 19.1% | 15.7% | 7% | 5.7% | 0.15% |
| Feb 2026 | 52.4% | 19.1% | 12.8% | 8.5% | 7% | 0.14% |
| Mar 2026 | 43.9% | 19.6% | 16.1% | 13.1% | 7.2% | 0.12% |
| Apr 2026 | 45.5% | 16.6% | 16.6% | 13.6% | 7.5% | 0.1% |
| May 2026 | 30.7% | 20.6% | 20.6% | 16.8% | 11.2% | 0.13% |
| Jun 2026 | 27.7% | 22.7% | 18.6% | 18.6% | 12.4% | 0.14% |
| Jul 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 13.3% | 0.13% |
| Aug 2026 | 36.6% | 24.6% | 16.4% | 13.4% | 9% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Sunday Afternoons and Wallaroo comparison changed over the last 12 months?
3 findings
- Wallaroo was ahead of Sunday Afternoons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide moved from 9.1% to 13.4%, and its estimated monthly branded searches moved from 6.6K to 12.1K.
- Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide moved from 45.7% to 36.6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for sun hat brands worldwide in August 2026?
2 changes
In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 29.7% to 36.6%.
In August 2026, Sunday Afternoons lost estimated Share of Search among sun hat brands worldwide, from 16.3% to 13.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Sunday Afternoons’ and Wallaroo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sunday Afternoons
1 branded search term
- sunday afternoons hats
Wallaroo
1 branded search term
- wallaroo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.