How popular isWallaroo in search?
In August 2026, there were an estimated 33.1K branded searches for Wallaroo worldwide which held steady over the last 11 months. Wallaroo holds 36.6% estimated Share of Search among sun hat brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Wallaroo36.6%
- Tilley24.6%
- Solbari16.4%
Sunday Afternoons13.4%- Aussie Chiller9%
- Siggi0.12%
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Which sun hat brands compete with Wallaroo?
Share of Search by month for Wallaroo, Tilley, Solbari, Sunday Afternoons, Aussie Chiller. The figures are in the table below the chart.
View monthly share of search table
| Month | Wallaroo | Tilley | Solbari | Sunday Afternoons | Aussie Chiller | Siggi |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 25% | 16.7% | 9.1% | 3.3% | 0.15% |
| Nov 2025 | 38% | 25.5% | 20.8% | 9.3% | 6.2% | 0.13% |
| Dec 2025 | 44.6% | 24.4% | 16.3% | 7.3% | 7.3% | 0.15% |
| Jan 2026 | 52.4% | 19.1% | 15.7% | 7% | 5.7% | 0.15% |
| Feb 2026 | 52.4% | 19.1% | 12.8% | 8.5% | 7% | 0.14% |
| Mar 2026 | 43.9% | 19.6% | 16.1% | 13.1% | 7.2% | 0.12% |
| Apr 2026 | 45.5% | 16.6% | 16.6% | 13.6% | 7.5% | 0.1% |
| May 2026 | 30.7% | 20.6% | 20.6% | 16.8% | 11.2% | 0.13% |
| Jun 2026 | 27.7% | 22.7% | 18.6% | 18.6% | 12.4% | 0.14% |
| Jul 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 13.3% | 0.13% |
| Aug 2026 | 36.6% | 24.6% | 16.4% | 13.4% | 9% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 33.1K | 0% | +6.9 points | |
| 2, held 2nd | 24.6% | 22.2K | -18.1% | +0.2 points | |
| 3, held 3rd | 16.4% | 14.8K | -18.2% | +0.1 points | |
| 4, held 4th | 13.4% | 12.1K | -33.1% | -2.9 points | |
| 5, held 5th | 9% | 8.1K | -45.3% | -4.3 points | |
| 6, held 6th | 0.12% | 110 | -21.4% | 0 points |
1.Wallaroo
36.6%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +6.9 points.
2.Tilley
24.6%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
3.Solbari
16.4%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
13.4%
Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.
9%
Held 5th. 8.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.
6.Siggi
0.12%
Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare search popularity between Wallaroo and its closest rivals
How has branded search demand for Wallaroo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wallaroo worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide decreased from 45.7% to 36.6%.
- Across the 11 months ending August 2026, Wallaroo’s estimated Share of Search among sun hat brands worldwide peaked at 52.4% in February 2026 and was lowest at 27.7% in June 2026.
How did search popularity change for sun hat brands worldwide in August 2026?
5 changes
In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 29.7% to 36.6%.
In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.
In August 2026, Sunday Afternoons lost estimated Share of Search among sun hat brands worldwide, from 16.3% to 13.4%.
Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.
Estimated monthly branded searches for Solbari worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
How is Wallaroo measured?
Brandwave collects information about searches that people make online using Wallaroo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wallaroo
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Is Wallaroo your brand?
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