Brandwave

How popular isTilley in search?

In August 2026, there were an estimated 22.2K branded searches for Tilley worldwide which is up 22.7% over the last 11 months. Tilley holds 24.6% estimated Share of Search among sun hat brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wallaroo36.6%
  2. Tilley24.6%
  3. Solbari16.4%
  4. Sunday Afternoons13.4%
  5. Aussie Chiller9%
  6. Siggi0.12%
Tilley website (opens in a new tab)

Follow Tilley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sun hat brands compete with Tilley?

Tilley against sun hat brands worldwide, by month

Share of Search by month for Wallaroo, Tilley, Solbari, Sunday Afternoons, Aussie Chiller. The figures are in the table below the chart.

View monthly share of search table
MonthWallarooTilleySolbariSunday AfternoonsAussie ChillerSiggi
Oct 202545.7%25%16.7%9.1%3.3%0.15%
Nov 202538%25.5%20.8%9.3%6.2%0.13%
Dec 202544.6%24.4%16.3%7.3%7.3%0.15%
Jan 202652.4%19.1%15.7%7%5.7%0.15%
Feb 202652.4%19.1%12.8%8.5%7%0.14%
Mar 202643.9%19.6%16.1%13.1%7.2%0.12%
Apr 202645.5%16.6%16.6%13.6%7.5%0.1%
May 202630.7%20.6%20.6%16.8%11.2%0.13%
Jun 202627.7%22.7%18.6%18.6%12.4%0.14%
Jul 202629.7%24.3%16.3%16.3%13.3%0.13%
Aug 202636.6%24.6%16.4%13.4%9%0.12%
Sep 2026——————

  1. 1.Wallaroo

    36.6%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Tilley

    24.6%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  3. 3.Solbari

    16.4%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  4. 4.Sunday Afternoons

    13.4%

    Held 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  5. 5.Aussie Chiller

    9%

    Held 5th. 8.1K estimated branded searches, -45.3% vs prior month. Share -4.3 points.

  6. 6.Siggi

    0.12%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between Tilley and its closest rivals

How has branded search demand for Tilley changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tilley worldwide rose from 18.1K to 22.2K.
  • Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide peaked at 25.5% in November 2025 and was lowest at 16.6% in April 2026.

How did search popularity change for sun hat brands worldwide in August 2026?

  1. In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 29.7% to 36.6%.

  2. In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.

  3. In August 2026, Sunday Afternoons lost estimated Share of Search among sun hat brands worldwide, from 16.3% to 13.4%.

  4. Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.

  5. Estimated monthly branded searches for Solbari worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

How is Tilley measured?

Brandwave collects information about searches that people make online using Tilley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tilley

Do you work for Tilley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tilley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free