Aussie Chiller vs Siggi:Which is more popular by branded search?
In August 2026, Aussie Chiller had more branded searches than Siggi among sun hat brands worldwide. Aussie Chiller was estimated to have 8.1K branded searches compared to Siggi’s 110, and held a 9% Share of Search versus Siggi’s 0.12%. These are worldwide searches for English-language branded terms.
Follow Aussie Chiller vs Siggi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aussie Chiller or Siggi?
Compare the sun hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aussie Chiller, Siggi. The figures are in the table below the chart.
View monthly share of search table
| Month | Wallaroo | Tilley | Solbari | Sunday Afternoons | Aussie Chiller | Siggi |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 25% | 16.7% | 9.1% | 3.3% | 0.15% |
| Nov 2025 | 38% | 25.5% | 20.8% | 9.3% | 6.2% | 0.13% |
| Dec 2025 | 44.6% | 24.4% | 16.3% | 7.3% | 7.3% | 0.15% |
| Jan 2026 | 52.4% | 19.1% | 15.7% | 7% | 5.7% | 0.15% |
| Feb 2026 | 52.4% | 19.1% | 12.8% | 8.5% | 7% | 0.14% |
| Mar 2026 | 43.9% | 19.6% | 16.1% | 13.1% | 7.2% | 0.12% |
| Apr 2026 | 45.5% | 16.6% | 16.6% | 13.6% | 7.5% | 0.1% |
| May 2026 | 30.7% | 20.6% | 20.6% | 16.8% | 11.2% | 0.13% |
| Jun 2026 | 27.7% | 22.7% | 18.6% | 18.6% | 12.4% | 0.14% |
| Jul 2026 | 29.7% | 24.3% | 16.3% | 16.3% | 13.3% | 0.13% |
| Aug 2026 | 36.6% | 24.6% | 16.4% | 13.4% | 9% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aussie Chiller and Siggi comparison changed over the last 12 months?
3 findings
- Aussie Chiller was ahead of Siggi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aussie Chiller’s estimated Share of Search among sun hat brands worldwide moved from 3.3% to 9%, and its estimated monthly branded searches moved from 2.4K to 8.1K.
- Across the 11 months ending August 2026, Siggi’s estimated Share of Search among sun hat brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for sun hat brands worldwide in August 2026?
1 change
In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Aussie Chiller’s and Siggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aussie Chiller
1 branded search term
- aussie chiller hat
Siggi
1 branded search term
- siggi hat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.