Brandwave

How popular isSiemens in search?

In September 2026, there were an estimated 1.2M branded searches for Siemens worldwide which held steady over the last 12 months. Siemens holds 40.6% estimated Share of Search among industrial automation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Siemens40.6%
  2. Schneider Electric22.4%
  3. ABB18.3%
  4. Honeywell15%
  5. Rockwell Automation3.7%
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Where does Siemens compete?

Siemens is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial automation platforms1st of 540.6%Shown below
Medium voltage switchgear brands1st of 443.4%Show ranking
Slimline dishwasher brands1st of 649.6%Show ranking
Smart grid platforms1st of 555.6%Show ranking
Fire alarm brands1st of 659.1%Show ranking
Energy management software1st of 563.5%Show ranking
VFD drives brands1st of 368.9%Show ranking
Flame detector brands1st of 472.3%Show ranking
Electronic design automation software1st of 587.8%Show ranking
Gas analyzer brands1st of 390%Show ranking

Which industrial automation platforms compete with Siemens?

Siemens against industrial automation platforms worldwide, by month

Share of Search by month for Siemens, Schneider Electric, ABB, Honeywell, Rockwell Automation. The figures are in the table below the chart.

View monthly share of search table
MonthSiemensSchneider ElectricABBHoneywellRockwell Automation
Oct 202539.3%17.7%21.7%17.7%3.5%
Nov 202546%16.9%16.9%16.9%3.4%
Dec 202544.2%16.3%19.9%16.3%3.3%
Jan 202640.9%18.5%18.5%18.5%3.7%
Feb 202642.4%19.1%19.1%15.6%3.8%
Mar 202639.3%21.7%17.7%17.7%3.5%
Apr 202642.4%19.1%19.1%15.6%3.8%
May 202642.4%19.1%19.1%15.6%3.8%
Jun 202640.9%18.5%18.5%18.5%3.7%
Jul 202642.4%19.1%19.1%15.6%3.8%
Aug 202642.4%19.1%19.1%15.6%3.8%
Sep 202640.6%22.4%18.3%15%3.7%
  1. 1.Siemens

    40.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  3. 3.ABB

    18.3%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Siemens and its closest rivals

How has branded search demand for Siemens changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Siemens worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among industrial automation platforms worldwide increased from 39.3% to 40.6%.
  • Across the 12 months ending September 2026, Siemens’ estimated Share of Search among industrial automation platforms worldwide peaked at 46% in November 2025 and was lowest at 39.3% in October 2025.

How did search popularity change for industrial automation platforms worldwide in September 2026?

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among industrial automation platforms worldwide, with 22.4% estimated Share of Search.

  2. In September 2026, Siemens lost estimated Share of Search among industrial automation platforms worldwide, from 42.4% to 40.6%.

  3. In September 2026, ABB lost estimated Share of Search among industrial automation platforms worldwide, from 19.1% to 18.3%.

  4. In September 2026, Honeywell lost estimated Share of Search among industrial automation platforms worldwide, from 15.6% to 15%.

How is Siemens measured?

Brandwave collects information about searches that people make online using Siemens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • siemens

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How the Brand Demand Index is measured

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Is Siemens your brand?

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