How popular isSchwartz in search?
In September 2026, there were an estimated 1.9K branded searches for Schwartz worldwide which is down 20.8% over the last 12 months. Schwartz holds 1.9% estimated Share of Search among herbs and spices worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Simply Organic54%
Spice Islands40.6%
Frontier2.4%
Schwartz1.9%
Bart0.88%
McCormick0.14%
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Which herbs and spices compete with Schwartz?
Share of Search by month for Simply Organic, Spice Islands, Frontier, Schwartz. The figures are in the table below the chart.
View monthly share of search table
| Month | Simply Organic | Spice Islands | Frontier | Schwartz | Bart | McCormick |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 24.5% | 2.7% | 1.8% | 0.53% | 0.16% |
| Nov 2025 | 77% | 18.2% | 2.4% | 1.6% | 0.59% | 0.11% |
| Dec 2025 | 66% | 27.6% | 3.7% | 1.9% | 0.73% | 0.14% |
| Jan 2026 | 65.5% | 26.9% | 3.6% | 2.9% | 0.99% | 0.14% |
| Feb 2026 | 65.2% | 26.8% | 3.6% | 2.4% | 1.9% | 0.14% |
| Mar 2026 | 65.8% | 27.4% | 3.6% | 2% | 0.83% | 0.27% |
| Apr 2026 | 66.7% | 27.5% | 2.4% | 1.9% | 1.3% | 0.14% |
| May 2026 | 63.3% | 31.8% | 2.3% | 1.5% | 0.85% | 0.16% |
| Jun 2026 | 64% | 31.6% | 1.9% | 1.5% | 0.84% | 0.16% |
| Jul 2026 | 50.3% | 46.2% | 1.4% | 1.4% | 0.55% | 0.11% |
| Aug 2026 | 54.8% | 40.4% | 1.9% | 1.9% | 0.88% | 0.11% |
| Sep 2026 | 54% | 40.6% | 2.4% | 1.9% | 0.88% | 0.14% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 53.9K | -1.8% | -0.7 points | |
| 2, held 2nd | 40.6% | 40.5K | +0.02% | +0.2 points | |
| 3, held 3rd | 2.4% | 2.4K | +26.3% | +0.5 points | |
| 4, held 4th | 1.9% | 1.9K | 0% | 0 points | |
| 5, held 5th | 0.88% | 880 | 0% | 0 points | |
| 6, held 6th | 0.14% | 140 | +27.3% | 0 points |
54%
Held 1st. 53.9K estimated branded searches, -1.8% vs prior month. Share -0.7 points.
40.6%
Held 2nd. 40.5K estimated branded searches, +0.02% vs prior month. Share +0.2 points.
3.
Frontier2.4%
Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.
4.
Schwartz1.9%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Bart0.88%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
0.14%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
Compare search popularity between Schwartz and its closest rivals
Every comparison with Schwartz
5 comparisons
How has branded search demand for Schwartz changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Schwartz worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Schwartz’s estimated Share of Search among herbs and spices worldwide peaked at 2.9% in January 2026 and was lowest at 1.4% in July 2026.
How did search popularity change for herbs and spices worldwide in September 2026?
6 changes
In September 2026, Frontier gained estimated Share of Search among herbs and spices worldwide, from 1.9% to 2.4%.
In September 2026, Simply Organic lost estimated Share of Search among herbs and spices worldwide, from 54.8% to 54%.
Estimated monthly branded searches for Spice Islands worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Bart worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for McCormick worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How is Schwartz measured?
Brandwave collects information about searches that people make online using Schwartz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- schwartz spices
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