Brandwave

How popular isSamsonite in search?

In August 2026, there were an estimated 1.4M branded searches for Samsonite worldwide which is up 20.7% over the last 11 months. Samsonite holds 99.1% estimated Share of Search among luggage scale brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Samsonite99.1%
  2. Etekcity0.48%
  3. AmazonBasics0.18%
  4. Freetoo0.12%
  5. Dr Meter0.1%
  6. Travel Inspira0.05%
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Which luggage scale brands compete with Samsonite?

Samsonite against luggage scale brands worldwide, by month

Share of Search by month for Samsonite. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteEtekcityAmazonBasicsFreetooDr MeterTravel Inspira
Oct 202598.8%0.71%0.25%0.09%0.14%0.04%
Nov 202599.1%0.59%0.17%0.06%0.08%0.03%
Dec 202598.8%0.72%0.26%0.09%0.09%0.06%
Jan 202698.5%0.91%0.27%0.12%0.12%0.05%
Feb 202698.7%0.72%0.26%0.12%0.12%0.04%
Mar 202698.7%0.72%0.26%0.12%0.12%0.05%
Apr 202698.7%0.72%0.26%0.12%0.12%0.05%
May 202698.8%0.68%0.24%0.11%0.11%0.04%
Jun 202699%0.56%0.2%0.11%0.11%0.04%
Jul 202699.1%0.48%0.18%0.1%0.1%0.04%
Aug 202699.1%0.48%0.18%0.12%0.1%0.05%
Sep 2026——————

  1. 1.Samsonite

    99.1%

    Held 1st. 1.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Etekcity

    0.48%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.AmazonBasics

    0.18%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Freetoo

    0.12%

    Moved from 5th to 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Dr Meter

    0.1%

    Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Travel Inspira

    0.05%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Samsonite and its closest rivals

How has branded search demand for Samsonite changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsonite worldwide rose from 1.1M to 1.4M.
  • Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage scale brands worldwide held steady, from 98.8% to 99.1%.

How did search popularity change for luggage scale brands worldwide in August 2026?

  1. In August 2026, Freetoo rose from 5th to 4th among luggage scale brands worldwide.

  2. In August 2026, Dr Meter fell from 4th to 5th among luggage scale brands worldwide.

  3. Estimated monthly branded searches for Travel Inspira worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

  4. Estimated monthly branded searches for Samsonite worldwide rose 20.7% over 11 measured months, from 1.1M to 1.4M in August 2026.

  5. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Samsonite compete?

Samsonite is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luggage brands1st of 568%Show ranking
Luggage scale brands1st of 699.1%Shown above

How is Samsonite measured?

Brandwave collects information about searches that people make online using Samsonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • samsonite
  • samsonite carry on
  • samsonite com
  • samsonite lite box
  • samsonite luggage
  • samsonite proxis
  • samsonite suitcase

Do you work for Samsonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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