AmazonBasics vs Samsonite:Which is searched more?
In August 2026, Samsonite had more branded searches than AmazonBasics among luggage scale brands worldwide. Samsonite was estimated to have 1.4M branded searches compared to AmazonBasics’ 2.4K, and held a 99.1% Share of Search versus AmazonBasics’ 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AmazonBasics or Samsonite?
Compare the luggage scale brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsonite, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Samsonite | AmazonBasics |
|---|---|---|
| Oct 2025 | 98.8% | 0.25% |
| Nov 2025 | 99.1% | 0.17% |
| Dec 2025 | 98.8% | 0.26% |
| Jan 2026 | 98.5% | 0.27% |
| Feb 2026 | 98.7% | 0.26% |
| Mar 2026 | 98.7% | 0.26% |
| Apr 2026 | 98.7% | 0.26% |
| May 2026 | 98.8% | 0.24% |
| Jun 2026 | 99% | 0.2% |
| Jul 2026 | 99.1% | 0.18% |
| Aug 2026 | 99.1% | 0.18% |
| Sep 2026 | — | — |
How has the AmazonBasics and Samsonite comparison changed over the last 12 months?
3 findings
- Samsonite was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among luggage scale brands worldwide moved from 0.25% to 0.18%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage scale brands worldwide moved from 98.8% to 99.1%, and its estimated monthly branded searches moved from 1.1M to 1.4M.
How did search popularity change for luggage scale brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Samsonite worldwide rose 20.7% over 11 measured months, from 1.1M to 1.4M in August 2026.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Samsonite
7 branded search terms
- samsonite
- samsonite carry on
- samsonite com
- samsonite lite box
- samsonite luggage
- samsonite proxis
- samsonite suitcase
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.