Brandwave

Etekcity vs Samsonite:Which is more popular by branded search?

In August 2026, Samsonite had more branded searches than Etekcity among luggage scale brands worldwide. Samsonite was estimated to have 1.4M branded searches compared to Etekcity’s 6.6K, and held a 99.1% Share of Search versus Etekcity’s 0.48%. These are worldwide searches for English-language branded terms.

Share of Search among luggage scale brands worldwide in August 2026Which is more popular in search, Etekcity or Samsonite?
Etekcity0.48%6.6K searches
vs
Samsonite99.1%1.4M searches

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Which is more popular in search, Etekcity or Samsonite?

Compare the luggage scale brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Etekcity and Samsonite among luggage scale brands worldwide, by month

Share of Search by month for Samsonite, Etekcity. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteEtekcityAmazonBasicsFreetooDr MeterTravel Inspira
Oct 202598.8%0.71%0.25%0.09%0.14%0.04%
Nov 202599.1%0.59%0.17%0.06%0.08%0.03%
Dec 202598.8%0.72%0.26%0.09%0.09%0.06%
Jan 202698.5%0.91%0.27%0.12%0.12%0.05%
Feb 202698.7%0.72%0.26%0.12%0.12%0.04%
Mar 202698.7%0.72%0.26%0.12%0.12%0.05%
Apr 202698.7%0.72%0.26%0.12%0.12%0.05%
May 202698.8%0.68%0.24%0.11%0.11%0.04%
Jun 202699%0.56%0.2%0.11%0.11%0.04%
Jul 202699.1%0.48%0.18%0.1%0.1%0.04%
Aug 202699.1%0.48%0.18%0.12%0.1%0.05%
Sep 2026——————

How has the Etekcity and Samsonite comparison changed over the last 12 months?

  • Samsonite was ahead of Etekcity in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Etekcity’s estimated Share of Search among luggage scale brands worldwide moved from 0.71% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage scale brands worldwide moved from 98.8% to 99.1%, and its estimated monthly branded searches moved from 1.1M to 1.4M.

How did search popularity change for luggage scale brands worldwide in August 2026?

  1. Estimated monthly branded searches for Samsonite worldwide rose 20.7% over 11 measured months, from 1.1M to 1.4M in August 2026.

  2. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Etekcity’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Etekcity

1 branded search term

  • etekcity

Samsonite

7 branded search terms

  • samsonite
  • samsonite carry on
  • samsonite com
  • samsonite lite box
  • samsonite luggage
  • samsonite proxis
  • samsonite suitcase

How the Brand Demand Index is measured

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