Brandwave

How popular isSalesforce in search?

In August 2026, there were an estimated 2.6M branded searches for Salesforce worldwide which held steady over the last 11 months. Salesforce holds 96.7% estimated Share of Search among government CRM platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salesforce96.7%
  2. Tyler Technologies1.5%
  3. Accela0.84%
  4. CivicPlus0.46%
  5. Granicus0.46%
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Which government CRM platforms compete with Salesforce?

Salesforce against government CRM platforms worldwide, by month

Share of Search by month for Salesforce. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceTyler TechnologiesAccelaCivicPlusGranicus
Oct 202596.9%1.5%0.67%0.45%0.45%
Nov 202596.9%1.5%0.66%0.44%0.54%
Dec 202596.5%1.8%0.81%0.44%0.44%
Jan 202696.9%1.5%0.67%0.45%0.45%
Feb 202697.1%1.4%0.64%0.42%0.42%
Mar 202697%1.4%0.77%0.42%0.42%
Apr 202696.9%1.5%0.8%0.44%0.44%
May 202697%1.4%0.79%0.43%0.35%
Jun 202697.1%1.4%0.77%0.34%0.42%
Jul 202696.9%1.4%0.79%0.43%0.43%
Aug 202696.7%1.5%0.84%0.46%0.46%
Sep 2026—————

  1. 1.Salesforce

    96.7%

    Held 1st. 2.6M estimated branded searches, -5.4% vs prior month. Share -0.2 points.

  2. 2.Tyler Technologies

    1.5%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Accela

    0.84%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.CivicPlus

    0.46%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Granicus

    0.46%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Salesforce and its closest rivals

How has branded search demand for Salesforce changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salesforce worldwide held steady at 2.6M.
  • Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among government CRM platforms worldwide held steady, from 96.9% to 96.7%.

How did search popularity change for government CRM platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Accela worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

Where does Salesforce compete?

Salesforce is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
CRM platforms1st of 951.3%Show ranking
Self service portals1st of 576%Show ranking
CPQ platforms1st of 593.6%Show ranking
Quote to cash platforms1st of 593.6%Show ranking
Government CRM platforms1st of 596.7%Shown above
Financial advisor CRM1st of 597.1%Show ranking

How is Salesforce measured?

Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

71 branded search terms

  • agentforce
  • app salesforce
  • commerce cloud
  • crm analytics salesforce
  • data cloud salesforce
  • experience cloud
  • experience cloud salesforce
  • marketing cloud
  • marketing cloud account engagement
  • sales cloud
  • sales cloud pricing salesforce
  • sales cloud salesforce
  • salesforce
  • salesforce agentforce
  • salesforce app
  • salesforce automation crm
  • salesforce cloud
  • salesforce com
  • salesforce commerce cloud
  • salesforce cost
  • salesforce cpq
  • salesforce crm
  • salesforce crm analytics
  • salesforce crm company
  • salesforce crm free
  • salesforce crm management
  • salesforce crm platform
  • salesforce crm pricing
  • salesforce crm software
  • salesforce crm system
  • salesforce crm tool
  • salesforce customer 360
  • salesforce customer management
  • salesforce customer relationship
  • salesforce customer relationship management
  • salesforce customer relationship management system
  • salesforce data cloud
  • salesforce demo
  • salesforce einstein
  • salesforce enterprise

1–40 of 71

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How the Brand Demand Index is measured

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