How popular isRedfin in search?
In August 2026, there were an estimated 2.2M branded searches for Redfin worldwide which held steady over the last 11 months. Redfin holds 5.5% estimated Share of Search among real estate marketplaces worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Zillow61.6%Rightmove27.5%
Redfin5.5%
Realtor.com3.7%
Trulia1.7%
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Which real estate marketplaces compete with Redfin?
Share of Search by month for Zillow, Rightmove, Redfin, Realtor.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Rightmove | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 31% | 6.3% | 3.4% | 2.3% |
| Nov 2025 | 57.7% | 31.4% | 5.2% | 3.4% | 2.3% |
| Dec 2025 | 56.8% | 31.3% | 6.3% | 3.4% | 2.3% |
| Jan 2026 | 53.3% | 35.5% | 5.9% | 3.2% | 2.1% |
| Feb 2026 | 56.7% | 30.9% | 6.2% | 3.4% | 2.8% |
| Mar 2026 | 56.6% | 30.9% | 6.2% | 3.4% | 2.8% |
| Apr 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| May 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| Jun 2026 | 62% | 27.7% | 5.6% | 3% | 1.7% |
| Jul 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Aug 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 24.9M | 0% | 0 points | |
| 2, held 2nd | 27.5% | 11.1M | 0% | 0 points | |
| 3, held 3rd | 5.5% | 2.2M | 0% | 0 points | |
| 4, held 4th | 3.7% | 1.5M | 0% | 0 points | |
| 5, held 5th | 1.7% | 673K | 0% | 0 points |
1.
Zillow61.6%
Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share 0 points.
27.5%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Redfin5.5%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
3.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Trulia1.7%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Redfin and its closest rivals
How has branded search demand for Redfin changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Redfin worldwide held steady at 2.2M.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide decreased from 6.3% to 5.5%.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide peaked at 6.3% in October 2025 and was lowest at 5.2% in November 2025.
How did search popularity change for real estate marketplaces worldwide in August 2026?
3 changes
Estimated monthly branded searches for Realtor.com worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
Estimated monthly branded searches for Zillow worldwide rose 22.1% over 11 measured months, from 20.4M to 24.9M in August 2026.
Estimated monthly branded searches for Trulia worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How is Redfin measured?
Brandwave collects information about searches that people make online using Redfin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- redfin
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Is Redfin your brand?
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