Real estate marketplaces:Which brands are most popular in search?
In August 2026, Zillow was the most searched among real estate marketplaces worldwide, with an estimated 24.9M branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Zillow61.6%Rightmove27.5%
Redfin5.5%
Realtor.com3.7%
Trulia1.7%
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Share of SearchLeaderboard
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zillow, Rightmove, Redfin, Realtor.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Rightmove | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 31% | 6.3% | 3.4% | 2.3% |
| Nov 2025 | 57.7% | 31.4% | 5.2% | 3.4% | 2.3% |
| Dec 2025 | 56.8% | 31.3% | 6.3% | 3.4% | 2.3% |
| Jan 2026 | 53.3% | 35.5% | 5.9% | 3.2% | 2.1% |
| Feb 2026 | 56.7% | 30.9% | 6.2% | 3.4% | 2.8% |
| Mar 2026 | 56.6% | 30.9% | 6.2% | 3.4% | 2.8% |
| Apr 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| May 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| Jun 2026 | 62% | 27.7% | 5.6% | 3% | 1.7% |
| Jul 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Aug 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 24.9M | 0% | 0 points | |
| 2, held 2nd | 27.5% | 11.1M | 0% | 0 points | |
| 3, held 3rd | 5.5% | 2.2M | 0% | 0 points | |
| 4, held 4th | 3.7% | 1.5M | 0% | 0 points | |
| 5, held 5th | 1.7% | 673K | 0% | 0 points |
1.
Zillow61.6%
Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share 0 points.
27.5%
Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Redfin5.5%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
3.7%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Trulia1.7%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Zillow vs Redfin: compare search popularity
- Zillow vs Realtor.com: compare search popularity
- Rightmove vs Redfin: compare search popularity
- Rightmove vs Realtor.com: compare search popularity
- Redfin vs Realtor.com: compare search popularity
- Compare any of these brands
Which brand is most popular in search among real estate marketplaces worldwide?
5 brands
In August 2026, Zillow was the most searched among real estate marketplaces worldwide, with an estimated 24.9M branded searches and 61.6% estimated Share of Search within this set. Rightmove is in 2nd place, 34.1 percentage points behind at 27.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Zillow | 57% → 61.6% | 62%Jun 2026 | 53.3%Jan 2026 | 1st |
| Rightmove | 31% → 27.5% | 35.5%Jan 2026 | 27.5%Jul 2026 | 2nd |
| Redfin | 6.3% → 5.5% | 6.3%Oct 2025 | 5.2%Nov 2025 | 3rd |
| Realtor.com | 3.4% → 3.7% | 3.7%Jul 2026 | 3%Apr 2026 | 4th |
| Trulia | 2.3% → 1.7% | 2.8%Feb 2026 | 1.7%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Zillow’s estimated Share of Search among real estate marketplaces worldwide increased from 57% to 61.6%.
- Across the 11 months ending August 2026, Rightmove’s estimated Share of Search among real estate marketplaces worldwide decreased from 31% to 27.5%.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide decreased from 6.3% to 5.5%.
- Across the 11 months ending August 2026, Trulia’s estimated Share of Search among real estate marketplaces worldwide decreased from 2.3% to 1.7%.
- Across the 11 months ending August 2026, Zillow’s estimated Share of Search among real estate marketplaces worldwide peaked at 62% in June 2026 and was lowest at 53.3% in January 2026.
- Across the 11 months ending August 2026, Rightmove’s estimated Share of Search among real estate marketplaces worldwide peaked at 35.5% in January 2026 and was lowest at 27.5% in July 2026.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide peaked at 6.3% in October 2025 and was lowest at 5.2% in November 2025.
- Across the 11 months ending August 2026, Trulia’s estimated Share of Search among real estate marketplaces worldwide peaked at 2.8% in February 2026 and was lowest at 1.7% in July 2026.
- Across the 11 months ending August 2026, Realtor.com held steady: its estimated Share of Search among real estate marketplaces worldwide moved less than 0.5 percentage points.
How did search popularity change for real estate marketplaces worldwide in August 2026?
3 changes
Estimated monthly branded searches for Realtor.com worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
Estimated monthly branded searches for Zillow worldwide rose 22.1% over 11 measured months, from 20.4M to 24.9M in August 2026.
Estimated monthly branded searches for Trulia worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
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