Redfin vs Rightmove:Which is more popular by branded search?
In August 2026, Rightmove had more branded searches than Redfin among real estate marketplaces worldwide. Rightmove was estimated to have 11.1M branded searches compared to Redfin’s 2.2M, and held a 27.5% Share of Search versus Redfin’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Redfin or Rightmove?
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rightmove, Redfin. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Rightmove | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 31% | 6.3% | 3.4% | 2.3% |
| Nov 2025 | 57.7% | 31.4% | 5.2% | 3.4% | 2.3% |
| Dec 2025 | 56.8% | 31.3% | 6.3% | 3.4% | 2.3% |
| Jan 2026 | 53.3% | 35.5% | 5.9% | 3.2% | 2.1% |
| Feb 2026 | 56.7% | 30.9% | 6.2% | 3.4% | 2.8% |
| Mar 2026 | 56.6% | 30.9% | 6.2% | 3.4% | 2.8% |
| Apr 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| May 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| Jun 2026 | 62% | 27.7% | 5.6% | 3% | 1.7% |
| Jul 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Aug 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Redfin and Rightmove comparison changed over the last 12 months?
3 findings
- Rightmove was ahead of Redfin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Rightmove’s estimated Share of Search among real estate marketplaces worldwide moved from 31% to 27.5%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for real estate marketplaces worldwide in August 2026?
0 changes
Neither Redfin nor Rightmove moved beyond provider rounding among real estate marketplaces in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Redfin’s and Rightmove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.