Redfin vs Zillow:Which is more popular by branded search?
In August 2026, Zillow had more branded searches than Redfin among real estate marketplaces worldwide. Zillow was estimated to have 24.9M branded searches compared to Redfin’s 2.2M, and held a 61.6% Share of Search versus Redfin’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Redfin or Zillow?
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zillow, Redfin. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Rightmove | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 31% | 6.3% | 3.4% | 2.3% |
| Nov 2025 | 57.7% | 31.4% | 5.2% | 3.4% | 2.3% |
| Dec 2025 | 56.8% | 31.3% | 6.3% | 3.4% | 2.3% |
| Jan 2026 | 53.3% | 35.5% | 5.9% | 3.2% | 2.1% |
| Feb 2026 | 56.7% | 30.9% | 6.2% | 3.4% | 2.8% |
| Mar 2026 | 56.6% | 30.9% | 6.2% | 3.4% | 2.8% |
| Apr 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| May 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| Jun 2026 | 62% | 27.7% | 5.6% | 3% | 1.7% |
| Jul 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Aug 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Redfin and Zillow comparison changed over the last 12 months?
3 findings
- Zillow was ahead of Redfin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Zillow’s estimated Share of Search among real estate marketplaces worldwide moved from 57% to 61.6%, and its estimated monthly branded searches moved from 20.4M to 24.9M.
How did search popularity change for real estate marketplaces worldwide in August 2026?
1 change
Estimated monthly branded searches for Zillow worldwide rose 22.1% over 11 measured months, from 20.4M to 24.9M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Redfin’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.