Realtor.com vs Redfin:Which is more popular by branded search?
In August 2026, Redfin had more branded searches than Realtor.com among real estate marketplaces worldwide. Redfin was estimated to have 2.2M branded searches compared to Realtor.com’s 1.5M, and held a 5.5% Share of Search versus Realtor.com’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Realtor.com or Redfin?
Compare the sites people search property on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Redfin, Realtor.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Zillow | Rightmove | Redfin | Realtor.com | Trulia |
|---|---|---|---|---|---|
| Oct 2025 | 57% | 31% | 6.3% | 3.4% | 2.3% |
| Nov 2025 | 57.7% | 31.4% | 5.2% | 3.4% | 2.3% |
| Dec 2025 | 56.8% | 31.3% | 6.3% | 3.4% | 2.3% |
| Jan 2026 | 53.3% | 35.5% | 5.9% | 3.2% | 2.1% |
| Feb 2026 | 56.7% | 30.9% | 6.2% | 3.4% | 2.8% |
| Mar 2026 | 56.6% | 30.9% | 6.2% | 3.4% | 2.8% |
| Apr 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| May 2026 | 61.8% | 27.6% | 5.6% | 3% | 2% |
| Jun 2026 | 62% | 27.7% | 5.6% | 3% | 1.7% |
| Jul 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Aug 2026 | 61.6% | 27.5% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Realtor.com and Redfin comparison changed over the last 12 months?
3 findings
- Redfin was ahead of Realtor.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Realtor.com’s estimated Share of Search among real estate marketplaces worldwide moved from 3.4% to 3.7%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Redfin’s estimated Share of Search among real estate marketplaces worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for real estate marketplaces worldwide in August 2026?
1 change
Estimated monthly branded searches for Realtor.com worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Realtor.com’s and Redfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Realtor.com
1 branded search term
- realtor.com
Redfin
1 branded search term
- redfin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.