How popular isRed Paddle Co in search?
In August 2026, there were an estimated 5.4K branded searches for Red Paddle Co worldwide which is up 184.2% over the last 11 months. Red Paddle Co holds 1.8% estimated Share of Search among paddleboard brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
BOTE67.7%
Bluefin24.9%- Isle of Paradise4.1%
Red Paddle Co1.8%iRocker1.5%
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Which paddleboard brands compete with Red Paddle Co?
Share of Search by month for BOTE, Bluefin, Isle of Paradise, Red Paddle Co. The figures are in the table below the chart.
View monthly share of search table
| Month | BOTE | Bluefin | Isle of Paradise | Red Paddle Co | iRocker |
|---|---|---|---|---|---|
| Oct 2025 | 71.8% | 21.6% | 5.3% | 0.68% | 0.68% |
| Nov 2025 | 70.8% | 21.2% | 6.3% | 0.82% | 0.82% |
| Dec 2025 | 67.7% | 24.8% | 6.1% | 0.66% | 0.78% |
| Jan 2026 | 64.9% | 29.2% | 4.8% | 0.52% | 0.52% |
| Feb 2026 | 71% | 21.3% | 6.4% | 0.82% | 0.56% |
| Mar 2026 | 70.8% | 21.3% | 6.4% | 0.85% | 0.67% |
| Apr 2026 | 66.2% | 24.3% | 7.3% | 1.2% | 1.2% |
| May 2026 | 69.7% | 21% | 6.3% | 1.5% | 1.5% |
| Jun 2026 | 69.2% | 20.8% | 6.2% | 1.9% | 1.9% |
| Jul 2026 | 66.9% | 24.6% | 4% | 2.2% | 2.2% |
| Aug 2026 | 67.7% | 24.9% | 4.1% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 201K | 0% | +0.8 points | |
| 2, held 2nd | 24.9% | 74K | 0% | +0.3 points | |
| 3, held 3rd | 4.1% | 12.1K | 0% | 0 points | |
| 4, moved from 5th to 4th | 1.8% | 5.4K | -18.2% | -0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.5% | 4.4K | -33.3% | -0.7 pointsmoved from 4th to 5th |
1.
BOTE67.7%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Bluefin24.9%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.1%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Moved from 5th to 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
1.5%
Moved from 4th to 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.7 points.
Compare search popularity between Red Paddle Co and its closest rivals
How has branded search demand for Red Paddle Co changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Paddle Co worldwide rose from 1.9K to 5.4K.
- Across the 11 months ending August 2026, Red Paddle Co’s estimated Share of Search among paddleboard brands worldwide increased from 0.68% to 1.8%.
- Across the 11 months ending August 2026, Red Paddle Co’s estimated Share of Search among paddleboard brands worldwide peaked at 2.2% in July 2026 and was lowest at 0.52% in January 2026.
- Across the 11 months ending August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.
How did search popularity change for paddleboard brands worldwide in August 2026?
5 changes
In August 2026, BOTE gained estimated Share of Search among paddleboard brands worldwide, from 66.9% to 67.7%.
In August 2026, iRocker lost estimated Share of Search among paddleboard brands worldwide, from 2.2% to 1.5%.
In August 2026, Red Paddle Co rose from 5th to 4th among paddleboard brands worldwide.
Estimated monthly branded searches for Bluefin worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Isle of Paradise worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Red Paddle Co measured?
Brandwave collects information about searches that people make online using Red Paddle Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- red paddle
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