Brandwave

How popular isProductboard?

In September 2026, people searched for Productboard by name about 10,200 times worldwide, a 32.6% decrease from the previous year. These searches made up 12.9% of all global product roadmap platform searches, placing Productboard third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about product roadmap platforms, Productboard appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Productboard is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. LinearShare of searches 52.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. ProductPlanShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. ProductboardShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Jira Product DiscoveryShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Aha!Share of searches 2.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Productboard appeared in all five answers. Productboard is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aha!1st
  2. Productboard2nd
  3. ProductPlan3rd
  4. Jira Product Discovery4th
  5. Linear5th
  6. airfocus6th
  7. Canny7th
  8. ProdPad8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProductPlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Productboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aha!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Product Discovery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • airfocus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProdPad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product roadmap platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which product roadmap platforms compete with Productboard?

Productboard against product roadmap platforms worldwide, by month

Share of searches by month for Linear, ProductPlan, Productboard, Jira Product Discovery, Aha!, airfocus. The figures are in the table below the chart.

View monthly share of searches table
MonthLinearProductPlanProductboardJira Product DiscoveryAha!airfocusCannyProdPad
Oct 202538.7%20.9%17.4%14%3.3%2.9%0.93%1.9%
Nov 202537%20.1%20.4%13.5%3.3%3.3%1.1%1.4%
Dec 202541.8%17.6%17.9%14.4%3%2.9%1%1.3%
Jan 202644.9%16.5%16.7%13.5%3.1%2.7%1.1%1.5%
Feb 202650.1%13.6%16.9%11.2%3.3%2.8%0.91%1.2%
Mar 202655.3%13.5%13.7%11%2.6%2.2%0.73%0.94%
Apr 202654.6%12.6%15.6%10.3%2.4%2.6%0.72%1.1%
May 202655.4%12.7%13%10.4%2.4%4.7%0.69%0.8%
Jun 202657.8%10.9%13.5%10.9%2.4%2.7%0.95%1%
Jul 202657.8%12.4%12.6%10.1%2.7%2.4%1%0.93%
Aug 202656.7%12.8%13.1%10.5%2.3%2.5%0.83%1.2%
Sep 202652.8%15.4%12.9%12.6%2.2%2.1%1%1%

  1. 1.Linear

    52.8%

    Held 1st. 41.5K estimated branded searches, -5% vs prior month. Share -3.9 points.

  2. 2.ProductPlan

    15.4%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  3. 3.Productboard

    12.9%

    Moved from 2nd to 3rd. 10.2K estimated branded searches, +0.4% vs prior month. Share -0.2 points.

  4. 4.Jira Product Discovery

    12.6%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  5. 5.Aha!

    2.2%

    Moved from 6th to 5th. 1.7K estimated branded searches, -3.4% vs prior month. Share -0.1 points.

  6. 6.airfocus

    2.1%

    Moved from 5th to 6th. 1.7K estimated branded searches, -14.4% vs prior month. Share -0.4 points.

  7. 7.Canny

    1%

    Moved from 8th to 7th. 810 estimated branded searches, +26.6% vs prior month. Share +0.2 points.

  8. 8.ProdPad

    1%

    Moved from 7th to 8th. 790 estimated branded searches, -14.1% vs prior month. Share -0.2 points.

Compare popularity between Productboard and its closest rivals

Every comparison with Productboard

11 comparisons

How has branded search demand for Productboard changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Productboard worldwide fell from 15.1K to 10.2K.
  • Across the 12 months ending September 2026, Productboard’s share of searches among product roadmap platforms worldwide decreased from 17.4% to 12.9%.
  • Across the 12 months ending September 2026, Productboard’s share of searches among product roadmap platforms worldwide peaked at 20.4% in November 2025 and was lowest at 12.6% in July 2026.

How did search popularity change for product roadmap platforms worldwide in September 2026?

6 changes

  1. In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.

  2. In September 2026, Jira Product Discovery gained share of searches among product roadmap platforms worldwide, from 10.5% to 12.6%.

  3. In September 2026, Linear lost share of searches among product roadmap platforms worldwide, from 56.7% to 52.8%.

  4. In September 2026, Aha! rose from 6th to 5th among product roadmap platforms worldwide.

  5. In September 2026, Canny rose from 8th to 7th among product roadmap platforms worldwide.

  6. In September 2026, airfocus fell from 5th to 6th among product roadmap platforms worldwide.

How are Productboard’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Productboard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • productboard
  • productboard app
  • productboard feedback
  • productboard roadmap
  • productboard software
  • roadmap productboard

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How the Brand Demand Index is measured

Where does Productboard compete?

Productboard is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Product roadmap platforms3rd of 812.9%Shown above
Customer feedback board platforms1st of 651.3%Show ranking
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