Brandwave

Jira Product Discovery vs Productboard:Which is more popular?

In September 2026, Jira Product Discovery and Productboard were level in searches among product roadmap platforms worldwide, with an estimated 9.9K versus 10.2K branded searches, at 12.6% and 12.9% of the total. When we asked ChatGPT and Google AI Overviews about product roadmap platforms, Productboard appeared in all five answers and Jira Product Discovery in four. Productboard was mentioned before Jira Product Discovery in three out of five answers.

Among product roadmap platforms worldwide in September 2026

Who do people search for more?

Productboard and Jira Product Discovery are searched for about as often as each other.

Productboard 10.2K searchesJira Product Discovery 9.9K searches

Who does AI mention more?

Productboard, mentioned in every answer we collected

Productboard in 5 of 5Jira Product Discovery in 4 of 5

Who does AI recommend more?

Productboard, named ahead of Jira Product Discovery in 3 of 5 answers

Productboard first in 3Jira Product Discovery first in 2

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Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Productboard appeared in all five answers. Jira Product Discovery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Productboard was listed before Jira Product Discovery in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aha!1st
  2. Productboard2nd
  3. ProductPlan3rd
  4. Jira Product Discovery4th
  5. Linear5th
  6. airfocus6th
  7. Canny7th
  8. ProdPad8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProductPlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Productboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aha!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Product Discovery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • airfocus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProdPad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product roadmap platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jira Product Discovery or Productboard more popular in search?

This chart shows how often people search Google for Jira Product Discovery and Productboard by name. Each line represents a brand's share of searches for all eight product roadmap platforms we track, month by month, from English-language searches worldwide.

Jira Product Discovery and Productboard among product roadmap platforms worldwide, by month

Share of searches by month for Productboard, Jira Product Discovery. The figures are in the table below the chart.

View monthly share of searches table
MonthLinearProductPlanProductboardJira Product DiscoveryAha!airfocusCannyProdPad
Oct 202538.7%20.9%17.4%14%3.3%2.9%0.93%1.9%
Nov 202537%20.1%20.4%13.5%3.3%3.3%1.1%1.4%
Dec 202541.8%17.6%17.9%14.4%3%2.9%1%1.3%
Jan 202644.9%16.5%16.7%13.5%3.1%2.7%1.1%1.5%
Feb 202650.1%13.6%16.9%11.2%3.3%2.8%0.91%1.2%
Mar 202655.3%13.5%13.7%11%2.6%2.2%0.73%0.94%
Apr 202654.6%12.6%15.6%10.3%2.4%2.6%0.72%1.1%
May 202655.4%12.7%13%10.4%2.4%4.7%0.69%0.8%
Jun 202657.8%10.9%13.5%10.9%2.4%2.7%0.95%1%
Jul 202657.8%12.4%12.6%10.1%2.7%2.4%1%0.93%
Aug 202656.7%12.8%13.1%10.5%2.3%2.5%0.83%1.2%
Sep 202652.8%15.4%12.9%12.6%2.2%2.1%1%1%

How has the Jira Product Discovery and Productboard comparison changed over the last 12 months?

3 findings

How did search popularity change for product roadmap platforms worldwide in September 2026?

3 changes

  1. In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.

  2. In September 2026, Jira Product Discovery gained share of searches among product roadmap platforms worldwide, from 10.5% to 12.6%.

  3. Estimated monthly branded searches for Productboard worldwide fell 32.6% over 12 measured months, from 15.1K to 10.2K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Jira Product Discovery’s and Productboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jira Product Discovery

1 branded search term

  • jira product discovery

Productboard

6 branded search terms

  • productboard
  • productboard app
  • productboard feedback
  • productboard roadmap
  • productboard software
  • roadmap productboard

How the Brand Demand Index is measured

Other head-to-heads among product roadmap platforms

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