Brandwave

Productboard vs ProductPlan:Which is more popular?

In September 2026, ProductPlan had more branded searches than Productboard among product roadmap platforms worldwide. ProductPlan had about 12,100 branded searches, while Productboard had 10,200. ProductPlan made up 15.4% of all product roadmap platform searches we track, and Productboard accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about product roadmap platforms, both Productboard and ProductPlan appeared in all five answers. Productboard was mentioned before ProductPlan in four out of five answers.

Among product roadmap platforms worldwide in September 2026

Who do people search for more?

ProductPlan, about 19% more searches than Productboard

ProductPlan 12.1K searchesProductboard 10.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Productboard in 5 of 5ProductPlan in 5 of 5

Who does AI recommend more?

Productboard, named ahead of ProductPlan in 4 of 5 answers

Productboard first in 4ProductPlan first in 1

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Top product roadmap platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Productboard and ProductPlan showed up in all five answers. Productboard was listed before ProductPlan in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aha!1st
  2. Productboard2nd
  3. ProductPlan3rd
  4. Jira Product Discovery4th
  5. Linear5th
  6. airfocus6th
  7. Canny7th
  8. ProdPad8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ProductPlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Productboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aha!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Linear4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jira Product Discovery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • airfocus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProdPad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product roadmap platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Productboard or ProductPlan more popular in search?

This chart shows how often people search Google for Productboard and ProductPlan by name. Each line represents a brand's share of searches for all eight product roadmap platforms we track, month by month, from English-language searches worldwide.

Productboard and ProductPlan among product roadmap platforms worldwide, by month

Share of searches by month for ProductPlan, Productboard. The figures are in the table below the chart.

View monthly share of searches table
MonthLinearProductPlanProductboardJira Product DiscoveryAha!airfocusCannyProdPad
Oct 202538.7%20.9%17.4%14%3.3%2.9%0.93%1.9%
Nov 202537%20.1%20.4%13.5%3.3%3.3%1.1%1.4%
Dec 202541.8%17.6%17.9%14.4%3%2.9%1%1.3%
Jan 202644.9%16.5%16.7%13.5%3.1%2.7%1.1%1.5%
Feb 202650.1%13.6%16.9%11.2%3.3%2.8%0.91%1.2%
Mar 202655.3%13.5%13.7%11%2.6%2.2%0.73%0.94%
Apr 202654.6%12.6%15.6%10.3%2.4%2.6%0.72%1.1%
May 202655.4%12.7%13%10.4%2.4%4.7%0.69%0.8%
Jun 202657.8%10.9%13.5%10.9%2.4%2.7%0.95%1%
Jul 202657.8%12.4%12.6%10.1%2.7%2.4%1%0.93%
Aug 202656.7%12.8%13.1%10.5%2.3%2.5%0.83%1.2%
Sep 202652.8%15.4%12.9%12.6%2.2%2.1%1%1%

How has the Productboard and ProductPlan comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Productboard took it in November 2025, ProductPlan took it in September 2026.
  • Across the 12 months ending September 2026, Productboard’s share of searches among product roadmap platforms worldwide moved from 17.4% to 12.9%, and its estimated monthly branded searches moved from 15.1K to 10.2K.
  • Across the 12 months ending September 2026, ProductPlan’s share of searches among product roadmap platforms worldwide moved from 20.9% to 15.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for product roadmap platforms worldwide in September 2026?

2 changes

  1. In September 2026, ProductPlan overtook Productboard to rank 2nd among product roadmap platforms worldwide, with 15.4% of the searches.

  2. Estimated monthly branded searches for Productboard worldwide fell 32.6% over 12 measured months, from 15.1K to 10.2K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Productboard’s and ProductPlan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Productboard

6 branded search terms

  • productboard
  • productboard app
  • productboard feedback
  • productboard roadmap
  • productboard software
  • roadmap productboard

ProductPlan

1 branded search term

  • productplan

How the Brand Demand Index is measured

Other head-to-heads among product roadmap platforms

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