Brandwave

Frill vs Productboard:Which is more popular?

In September 2026, Productboard had more branded searches than Frill among customer feedback board platforms worldwide. Productboard had about 10,200 branded searches, while Frill had 160. Productboard made up 51.3% of all customer feedback board platform searches we track, and Frill accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about customer feedback board platforms, Frill appeared in three of the four answers and Productboard in two. Frill was mentioned before Productboard in every answer.

Among customer feedback board platforms worldwide in September 2026

Who do people search for more?

Productboard, about 63 searches for every 1 for Frill

Productboard 10.2K searchesFrill 160 searches

Who does AI mention more?

Frill, mentioned in 3 of 4 answers, Productboard in 2

Frill in 3 of 4Productboard in 2 of 4

Who does AI recommend more?

Frill, named ahead of Productboard in every answer

Frill first in 3Productboard never first

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Top customer feedback board platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Frill was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Productboard was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Frill was listed before Productboard in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canny1st
  2. Frill2nd
  3. Featurebase3rd
  4. Productboard4th
  5. UserVoice5th
  6. Nolt6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canny4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Frill3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Productboard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Featurebase2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UserVoice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nolt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer feedback board platforms

4 answers

  • Asked ChatGPT

    “Which customer feedback platform should I use?”

    1. 1Canny

  • Asked ChatGPT

    “What are the best customer feedback board platforms?”

    1. 1Canny
    2. 2Featurebase
    3. 3Frill
    4. 4Productboard
    5. 5UserVoice
    6. 6Nolt

  • Asked ChatGPT

    “What's the best customer feedback platform for feature request voting?”

    1. 1Canny
    2. 2Featurebase
    3. 3Frill
    4. 4Productboard

  • Searched Google, AI Overview

    “feature request software”

    1. 1Canny
    2. 2Frill

  • Searched Google, AI Overview

    “product feedback board”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Frill or Productboard more popular in search?

This chart shows how often people search Google for Frill and Productboard by name. Each line represents a brand's share of searches for all six customer feedback board platforms we track, month by month, from English-language searches worldwide.

Frill and Productboard among customer feedback board platforms worldwide, by month

Share of searches by month for Productboard, Frill. The figures are in the table below the chart.

View monthly share of searches table
MonthProductboardFeaturebaseUserVoiceCannyFrillNolt
Oct 202561.2%22.5%14.4%1.1%0.53%0.37%
Nov 202557.5%24.7%13.5%1.1%2.7%0.42%
Dec 202554.6%27.8%14.4%0.94%2%0.27%
Jan 202654.9%28.6%13.7%1.2%1.2%0.37%
Feb 202656.7%28.9%12.2%1.1%0.79%0.3%
Mar 202656.2%29.3%12.2%1%0.93%0.34%
Apr 202659.9%26.3%11.7%1.1%0.72%0.36%
May 202655.9%29.3%11.9%1.1%0.91%0.77%
Jun 202655.4%28.2%11.9%1.1%2.8%0.45%
Jul 202650.9%31.4%13.3%1.2%2.6%0.55%
Aug 202648.9%35.5%12.7%1.2%1.4%0.39%
Sep 202651.3%31%14.8%1.8%0.81%0.3%

How has the Frill and Productboard comparison changed over the last 12 months?

3 findings

How did search popularity change for customer feedback board platforms worldwide in September 2026?

3 changes

  1. In September 2026, Canny overtook Frill to rank 4th among customer feedback board platforms worldwide, with 1.8% of the searches.

  2. In September 2026, Productboard gained share of searches among customer feedback board platforms worldwide, from 48.9% to 51.3%.

  3. In September 2026, Frill lost share of searches among customer feedback board platforms worldwide, from 1.4% to 0.81%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Frill’s and Productboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frill

3 branded search terms

  • frill co
  • frill customer feedback
  • frill feedback

Productboard

6 branded search terms

  • productboard
  • productboard app
  • productboard feedback
  • productboard roadmap
  • productboard software
  • roadmap productboard

How the Brand Demand Index is measured

Other head-to-heads among customer feedback board platforms

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