How popular isPocketBook in search?
In August 2026, there were an estimated 135K branded searches for PocketBook worldwide which is up 22.7% over the last 11 months. PocketBook holds 2.6% estimated Share of Search among ebook readers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kindle63.6%
Kobo19%
reMarkable10.4%
Onyx Boox4.3%PocketBook2.6%
Nook0.1%
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Which ebook readers compete with PocketBook?
Share of Search by month for Kindle, Kobo, reMarkable, Onyx Boox, PocketBook. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | reMarkable | Onyx Boox | PocketBook | Nook |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.6% | 13.4% | 13.4% | 4.4% | 2.2% | 0.11% |
| Nov 2025 | 68.2% | 13.7% | 11.2% | 4.5% | 2.3% | 0.11% |
| Dec 2025 | 66.2% | 16.2% | 10.9% | 4.4% | 2.2% | 0.11% |
| Jan 2026 | 66.7% | 16.3% | 11% | 3.6% | 2.2% | 0.11% |
| Feb 2026 | 66.7% | 16.4% | 11% | 3.6% | 2.2% | 0.11% |
| Mar 2026 | 66.2% | 16.3% | 10.9% | 4.3% | 2.2% | 0.11% |
| Apr 2026 | 67.5% | 16.6% | 9.1% | 4.5% | 2.2% | 0.11% |
| May 2026 | 66.1% | 16.2% | 10.9% | 4.5% | 2.2% | 0.11% |
| Jun 2026 | 66.2% | 16.3% | 10.9% | 4.4% | 2.2% | 0.13% |
| Jul 2026 | 67.5% | 16.6% | 9.1% | 4.5% | 2.2% | 0.11% |
| Aug 2026 | 63.6% | 19% | 10.4% | 4.3% | 2.6% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 3.4M | 0% | -3.9 points | |
| 2, held 2nd | 19% | 1M | +21.5% | +2.4 points | |
| 3, held 3rd | 10.4% | 550K | +22.2% | +1.4 points | |
| 4, held 4th | 4.3% | 228K | +2.2% | -0.2 points | |
| 5, held 5th | 2.6% | 135K | +22.7% | +0.3 points | |
| 6, held 6th | 0.1% | 5.4K | 0% | 0 points |
1.
63.6%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -3.9 points.
2.
Kobo19%
Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +2.4 points.
10.4%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
4.3%
Held 4th. 228K estimated branded searches, +2.2% vs prior month. Share -0.2 points.
2.6%
Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
6.
Nook0.1%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between PocketBook and its closest rivals
How has branded search demand for PocketBook changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PocketBook worldwide rose from 110K to 135K.
- Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among ebook readers worldwide held steady, from 2.2% to 2.6%.
How did search popularity change for ebook readers worldwide in August 2026?
4 changes
In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 16.6% to 19%.
In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.1% to 10.4%.
In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 67.5% to 63.6%.
Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
How is PocketBook measured?
Brandwave collects information about searches that people make online using PocketBook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pocketbook
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Is PocketBook your brand?
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