Brandwave

Ebook readers:Which brands are most popular in search?

In August 2026, Kindle was the most searched among ebook readers worldwide, with an estimated 3.4M branded searches and 66.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kindle66.1%
  2. Kobo19.7%
  3. reMarkable10.9%
  4. PocketBook2.7%
  5. Onyx Boox0.53%
  6. Nook0.11%

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Share of SearchLeaderboard

Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ebook readers worldwide, by month

Share of Search by month for Kindle, Kobo, reMarkable, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthKindleKoboreMarkablePocketBookOnyx BooxNook
Oct 202569.4%13.9%13.9%2.3%0.37%0.11%
Nov 202571.1%14.3%11.7%2.3%0.39%0.11%
Dec 202569%16.9%11.3%2.3%0.46%0.11%
Jan 202669%16.9%11.4%2.3%0.37%0.11%
Feb 202669%16.9%11.3%2.3%0.37%0.11%
Mar 202669%16.9%11.3%2.3%0.37%0.11%
Apr 202670.4%17.3%9.5%2.3%0.47%0.11%
May 202668.9%16.9%11.3%2.3%0.56%0.11%
Jun 202668.9%16.9%11.3%2.3%0.46%0.14%
Jul 202670.4%17.3%9.5%2.3%0.47%0.11%
Aug 202666.1%19.7%10.9%2.7%0.53%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kindle

    66.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Kobo

    19.7%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  3. 3.reMarkable

    10.9%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  4. 4.PocketBook

    2.7%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.Onyx Boox

    0.53%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Nook

    0.11%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ebook readers worldwide?

In August 2026, Kindle was the most searched among ebook readers worldwide, with an estimated 3.4M branded searches and 66.1% estimated Share of Search within this set. Kobo is in 2nd place, 46.4 percentage points behind at 19.7% Share of Search.

Global ebook readers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kindle69.4% → 66.1%71.1%Nov 202566.1%Aug 20261st
Kobo13.9% → 19.7%19.7%Aug 202613.9%Oct 20252nd
reMarkable13.9% → 10.9%13.9%Oct 20259.5%Apr 20263rd
PocketBook2.3% → 2.7%2.7%Aug 20262.3%May 20264th
Onyx Boox0.37% → 0.53%0.56%May 20260.37%Feb 20265th
Nook0.11%0.14%Jun 20260.11%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide decreased from 69.4% to 66.1%.
  • Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide increased from 13.9% to 19.7%.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among ebook readers worldwide decreased from 13.9% to 10.9%.
  • Across the 11 months ending August 2026, Kindle’s estimated Share of Search among ebook readers worldwide peaked at 71.1% in November 2025 and was lowest at 66.1% in August 2026.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among ebook readers worldwide peaked at 13.9% in October 2025 and was lowest at 9.5% in April 2026.
  • Across the 11 months ending August 2026, PocketBook, Onyx Boox and Nook held steady: their estimated Share of Search among ebook readers worldwide each moved less than 0.5 percentage points.

How did search popularity change for ebook readers worldwide in August 2026?

  1. In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%.

  2. In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.5% to 10.9%.

  3. In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 70.4% to 66.1%.

  4. Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

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