Brandwave

PocketBook vs reMarkable:Which is more popular by branded search?

In August 2026, reMarkable had more branded searches than PocketBook among ebook readers worldwide. reMarkable was estimated to have 550K branded searches compared to PocketBook’s 135K, and held a 10.9% Share of Search versus PocketBook’s 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among ebook readers worldwide in August 2026Which is more popular in search, PocketBook or reMarkable?
PocketBook2.7%135K searches
vs
reMarkable10.9%550K searches

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Which is more popular in search, PocketBook or reMarkable?

Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PocketBook and reMarkable among ebook readers worldwide, by month

Share of Search by month for reMarkable, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthKindleKoboreMarkablePocketBookOnyx BooxNook
Oct 202569.4%13.9%13.9%2.3%0.37%0.11%
Nov 202571.1%14.3%11.7%2.3%0.39%0.11%
Dec 202569%16.9%11.3%2.3%0.46%0.11%
Jan 202669%16.9%11.4%2.3%0.37%0.11%
Feb 202669%16.9%11.3%2.3%0.37%0.11%
Mar 202669%16.9%11.3%2.3%0.37%0.11%
Apr 202670.4%17.3%9.5%2.3%0.47%0.11%
May 202668.9%16.9%11.3%2.3%0.56%0.11%
Jun 202668.9%16.9%11.3%2.3%0.46%0.14%
Jul 202670.4%17.3%9.5%2.3%0.47%0.11%
Aug 202666.1%19.7%10.9%2.7%0.53%0.11%
Sep 2026——————

How has the PocketBook and reMarkable comparison changed over the last 12 months?

  • reMarkable was ahead of PocketBook in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among ebook readers worldwide moved from 2.3% to 2.7%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 11 months ending August 2026, reMarkable’s estimated Share of Search among ebook readers worldwide moved from 13.9% to 10.9%, and its estimated monthly branded searches moved from 673K to 550K.

How did search popularity change for ebook readers worldwide in August 2026?

  1. In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.5% to 10.9%.

  2. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using PocketBook’s and reMarkable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PocketBook

1 branded search term

  • pocketbook

reMarkable

1 branded search term

  • remarkable

How the Brand Demand Index is measured

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