Brandwave

How popular isPocketBook in search?

In August 2026, there were an estimated 135K branded searches for PocketBook worldwide which is up 22.7% over the last 11 months. PocketBook holds 2.6% estimated Share of Search among ebook readers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kindle63.6%
  2. Kobo19%
  3. reMarkable10.4%
  4. Onyx Boox4.3%
  5. PocketBook2.6%
  6. Nook0.1%
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Which ebook readers compete with PocketBook?

PocketBook against ebook readers worldwide, by month

Share of Search by month for Kindle, Kobo, reMarkable, Onyx Boox, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthKindleKoboreMarkableOnyx BooxPocketBookNook
Oct 202566.6%13.4%13.4%4.4%2.2%0.11%
Nov 202568.2%13.7%11.2%4.5%2.3%0.11%
Dec 202566.2%16.2%10.9%4.4%2.2%0.11%
Jan 202666.7%16.3%11%3.6%2.2%0.11%
Feb 202666.7%16.4%11%3.6%2.2%0.11%
Mar 202666.2%16.3%10.9%4.3%2.2%0.11%
Apr 202667.5%16.6%9.1%4.5%2.2%0.11%
May 202666.1%16.2%10.9%4.5%2.2%0.11%
Jun 202666.2%16.3%10.9%4.4%2.2%0.13%
Jul 202667.5%16.6%9.1%4.5%2.2%0.11%
Aug 202663.6%19%10.4%4.3%2.6%0.1%
Sep 2026——————

  1. 1.Kindle

    63.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Kobo

    19%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  3. 3.reMarkable

    10.4%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  4. 4.Onyx Boox

    4.3%

    Held 4th. 228K estimated branded searches, +2.2% vs prior month. Share -0.2 points.

  5. 5.PocketBook

    2.6%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Nook

    0.1%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PocketBook and its closest rivals

Every comparison with PocketBook

How has branded search demand for PocketBook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PocketBook worldwide rose from 110K to 135K.
  • Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among ebook readers worldwide held steady, from 2.2% to 2.6%.

How did search popularity change for ebook readers worldwide in August 2026?

  1. In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 16.6% to 19%.

  2. In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.1% to 10.4%.

  3. In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 67.5% to 63.6%.

  4. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How is PocketBook measured?

Brandwave collects information about searches that people make online using PocketBook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pocketbook

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How the Brand Demand Index is measured

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