Brandwave

How popular isKobo in search?

In September 2026, there were an estimated 823K branded searches for Kobo worldwide which is up 22.3% over the last 12 months. Kobo holds 15% estimated Share of Search among e-reader brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kindle61.1%
  2. Kobo15%
  3. reMarkable12.3%
  4. Onyx Boox5%
  5. Boox4.5%
  6. PocketBook2%
  7. Nook0.08%
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Which e-reader brands compete with Kobo?

Kobo against e-reader brands worldwide, by month

Share of Search by month for Kindle, Kobo, reMarkable, Onyx Boox, Boox, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthKindleKoboreMarkableOnyx BooxBooxPocketBookNook
Oct 202564%12.9%12.9%4.2%3.8%2.1%0.1%
Nov 202565.5%13.2%10.8%4.3%3.9%2.2%0.11%
Dec 202563.7%15.6%10.5%4.3%3.8%2.1%0.1%
Jan 202664.6%15.8%10.6%3.5%3.2%2.1%0.1%
Feb 202664.6%15.9%10.6%3.5%3.2%2.1%0.1%
Mar 202663.7%15.7%10.5%4.2%3.8%2.1%0.1%
Apr 202664.9%15.9%8.7%4.3%3.9%2.1%0.1%
May 202663.6%15.6%10.4%4.3%3.8%2.1%0.1%
Jun 202663.6%15.6%10.4%4.2%3.8%2.1%0.13%
Jul 202664.9%15.9%8.7%4.3%3.9%2.1%0.1%
Aug 202661.2%18.3%10.1%4.2%3.7%2.5%0.1%
Sep 202661.1%15%12.3%5%4.5%2%0.08%

  1. 1.Kindle

    61.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Kobo

    15%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -3.3 points.

  3. 3.reMarkable

    12.3%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  4. 4.Onyx Boox

    5%

    Held 4th. 273K estimated branded searches, +19.7% vs prior month. Share +0.8 points.

  5. 5.Boox

    4.5%

    Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  6. 6.PocketBook

    2%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

  7. 7.Nook

    0.08%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Kobo and its closest rivals

Every comparison with Kobo

How has branded search demand for Kobo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kobo worldwide rose from 673K to 823K.
  • Across the 12 months ending September 2026, Kobo’s estimated Share of Search among e-reader brands worldwide increased from 12.9% to 15%.
  • Across the 12 months ending September 2026, Kobo’s estimated Share of Search among e-reader brands worldwide peaked at 18.3% in August 2026 and was lowest at 12.9% in October 2025.

How did search popularity change for e-reader brands worldwide in September 2026?

  1. In September 2026, reMarkable gained estimated Share of Search among e-reader brands worldwide, from 10.1% to 12.3%.

  2. In September 2026, Boox gained estimated Share of Search among e-reader brands worldwide, from 3.7% to 4.5%.

  3. In September 2026, Onyx Boox gained estimated Share of Search among e-reader brands worldwide, from 4.2% to 5%.

  4. In September 2026, Kobo lost estimated Share of Search among e-reader brands worldwide, from 18.3% to 15%.

  5. Estimated monthly branded searches for Nook worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

Where does Kobo compete?

Kobo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Audiobook and ebook services3rd of 512%Show ranking
E-reader brands2nd of 715%Shown above
Ebook readers2nd of 615.7%Show ranking

How is Kobo measured?

Brandwave collects information about searches that people make online using Kobo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kobo

Do you work for Kobo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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