Kobo vs Nook:Which is more popular by branded search?
In August 2026, Kobo had more branded searches than Nook among ebook readers worldwide. Kobo was estimated to have 1M branded searches compared to Nook’s 5.4K, and held a 19.7% Share of Search versus Nook’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kobo or Nook?
Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kobo, Nook. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | reMarkable | PocketBook | Onyx Boox | Nook |
|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.9% | 13.9% | 2.3% | 0.37% | 0.11% |
| Nov 2025 | 71.1% | 14.3% | 11.7% | 2.3% | 0.39% | 0.11% |
| Dec 2025 | 69% | 16.9% | 11.3% | 2.3% | 0.46% | 0.11% |
| Jan 2026 | 69% | 16.9% | 11.4% | 2.3% | 0.37% | 0.11% |
| Feb 2026 | 69% | 16.9% | 11.3% | 2.3% | 0.37% | 0.11% |
| Mar 2026 | 69% | 16.9% | 11.3% | 2.3% | 0.37% | 0.11% |
| Apr 2026 | 70.4% | 17.3% | 9.5% | 2.3% | 0.47% | 0.11% |
| May 2026 | 68.9% | 16.9% | 11.3% | 2.3% | 0.56% | 0.11% |
| Jun 2026 | 68.9% | 16.9% | 11.3% | 2.3% | 0.46% | 0.14% |
| Jul 2026 | 70.4% | 17.3% | 9.5% | 2.3% | 0.47% | 0.11% |
| Aug 2026 | 66.1% | 19.7% | 10.9% | 2.7% | 0.53% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kobo and Nook comparison changed over the last 12 months?
3 findings
- Kobo was ahead of Nook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide moved from 13.9% to 19.7%, and its estimated monthly branded searches moved from 673K to 1M.
- Across the 11 months ending August 2026, Nook’s estimated Share of Search among ebook readers worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for ebook readers worldwide in August 2026?
1 change
In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Kobo’s and Nook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.