Brandwave

How popular isNook in search?

In August 2026, there were an estimated 5.4K branded searches for Nook worldwide which held steady over the last 11 months. Nook holds 0.11% estimated Share of Search among ebook readers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kindle66.1%
  2. Kobo19.7%
  3. reMarkable10.9%
  4. PocketBook2.7%
  5. Onyx Boox0.53%
  6. Nook0.11%
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Which ebook readers compete with Nook?

Nook against ebook readers worldwide, by month

Share of Search by month for Kindle, Kobo, reMarkable, PocketBook, Nook. The figures are in the table below the chart.

View monthly share of search table
MonthKindleKoboreMarkablePocketBookOnyx BooxNook
Oct 202569.4%13.9%13.9%2.3%0.37%0.11%
Nov 202571.1%14.3%11.7%2.3%0.39%0.11%
Dec 202569%16.9%11.3%2.3%0.46%0.11%
Jan 202669%16.9%11.4%2.3%0.37%0.11%
Feb 202669%16.9%11.3%2.3%0.37%0.11%
Mar 202669%16.9%11.3%2.3%0.37%0.11%
Apr 202670.4%17.3%9.5%2.3%0.47%0.11%
May 202668.9%16.9%11.3%2.3%0.56%0.11%
Jun 202668.9%16.9%11.3%2.3%0.46%0.14%
Jul 202670.4%17.3%9.5%2.3%0.47%0.11%
Aug 202666.1%19.7%10.9%2.7%0.53%0.11%
Sep 2026——————

  1. 1.Kindle

    66.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Kobo

    19.7%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  3. 3.reMarkable

    10.9%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  4. 4.PocketBook

    2.7%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.Onyx Boox

    0.53%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Nook

    0.11%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nook and its closest rivals

How has branded search demand for Nook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nook worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, Nook’s estimated Share of Search among ebook readers worldwide held steady at 0.11%.

How did search popularity change for ebook readers worldwide in August 2026?

  1. In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%.

  2. In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.5% to 10.9%.

  3. In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 70.4% to 66.1%.

  4. Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How is Nook measured?

Brandwave collects information about searches that people make online using Nook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nook ereader

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How the Brand Demand Index is measured

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