Brandwave

Nook vs PocketBook:Which is searched more?

In August 2026, PocketBook had more branded searches than Nook among ebook readers worldwide. PocketBook was estimated to have 135K branded searches compared to Nook’s 5.4K, and held a 2.6% Share of Search versus Nook’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among ebook readers worldwide in August 2026Which is more popular in search, Nook or PocketBook?
Nook0.1%5.4K searches
vs
PocketBook2.6%135K searches
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Which is more popular in search, Nook or PocketBook?

Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nook and PocketBook among ebook readers worldwide, by month

Share of Search by month for PocketBook, Nook. The figures are in the table below the chart.

View monthly share of search table
MonthPocketBookNook
Oct 20252.2%0.11%
Nov 20252.3%0.11%
Dec 20252.2%0.11%
Jan 20262.2%0.11%
Feb 20262.2%0.11%
Mar 20262.2%0.11%
Apr 20262.2%0.11%
May 20262.2%0.11%
Jun 20262.2%0.13%
Jul 20262.2%0.11%
Aug 20262.6%0.1%
Sep 2026——

How has the Nook and PocketBook comparison changed over the last 12 months?

  • PocketBook was ahead of Nook in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nook’s estimated Share of Search among ebook readers worldwide moved from 0.11% to 0.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among ebook readers worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for ebook readers worldwide in August 2026?

  1. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nook’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nook

1 branded search term

  • nook ereader

PocketBook

1 branded search term

  • pocketbook

How the Brand Demand Index is measured

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