Brandwave

How popular isKobo in search?

In August 2026, there were an estimated 1M branded searches for Kobo worldwide which is up 48.6% over the last 11 months. Kobo holds 19.7% estimated Share of Search among ebook readers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kindle66.1%
  2. Kobo19.7%
  3. reMarkable10.9%
  4. PocketBook2.7%
  5. Onyx Boox0.53%
  6. Nook0.11%
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Which ebook readers compete with Kobo?

Kobo against ebook readers worldwide, by month

Share of Search by month for Kindle, Kobo, reMarkable, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthKindleKoboreMarkablePocketBookOnyx BooxNook
Oct 202569.4%13.9%13.9%2.3%0.37%0.11%
Nov 202571.1%14.3%11.7%2.3%0.39%0.11%
Dec 202569%16.9%11.3%2.3%0.46%0.11%
Jan 202669%16.9%11.4%2.3%0.37%0.11%
Feb 202669%16.9%11.3%2.3%0.37%0.11%
Mar 202669%16.9%11.3%2.3%0.37%0.11%
Apr 202670.4%17.3%9.5%2.3%0.47%0.11%
May 202668.9%16.9%11.3%2.3%0.56%0.11%
Jun 202668.9%16.9%11.3%2.3%0.46%0.14%
Jul 202670.4%17.3%9.5%2.3%0.47%0.11%
Aug 202666.1%19.7%10.9%2.7%0.53%0.11%
Sep 2026——————

  1. 1.Kindle

    66.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.3 points.

  2. 2.Kobo

    19.7%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  3. 3.reMarkable

    10.9%

    Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  4. 4.PocketBook

    2.7%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.Onyx Boox

    0.53%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  6. 6.Nook

    0.11%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kobo and its closest rivals

How has branded search demand for Kobo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kobo worldwide rose from 673K to 1M.
  • Across the 11 months ending August 2026, Kobo’s estimated Share of Search among ebook readers worldwide increased from 13.9% to 19.7%.

How did search popularity change for ebook readers worldwide in August 2026?

  1. In August 2026, Kobo gained estimated Share of Search among ebook readers worldwide, from 17.3% to 19.7%.

  2. In August 2026, reMarkable gained estimated Share of Search among ebook readers worldwide, from 9.5% to 10.9%.

  3. In August 2026, Kindle lost estimated Share of Search among ebook readers worldwide, from 70.4% to 66.1%.

  4. Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  5. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How is Kobo measured?

Brandwave collects information about searches that people make online using Kobo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kobo

Do you work for Kobo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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