Brandwave

Onyx Boox vs PocketBook:Which is searched more?

In August 2026, Onyx Boox had more branded searches than PocketBook among ebook readers worldwide. Onyx Boox was estimated to have 228K branded searches compared to PocketBook’s 135K, and held a 4.3% Share of Search versus PocketBook’s 2.6%. These are worldwide searches for English-language branded terms.

Share of Search among ebook readers worldwide in August 2026Which is more popular in search, Onyx Boox or PocketBook?
Onyx Boox4.3%228K searches
vs
PocketBook2.6%135K searches

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Which is more popular in search, Onyx Boox or PocketBook?

Compare the ebook readers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Onyx Boox and PocketBook among ebook readers worldwide, by month

Share of Search by month for Onyx Boox, PocketBook. The figures are in the table below the chart.

View monthly share of search table
MonthOnyx BooxPocketBook
Oct 20254.4%2.2%
Nov 20254.5%2.3%
Dec 20254.4%2.2%
Jan 20263.6%2.2%
Feb 20263.6%2.2%
Mar 20264.3%2.2%
Apr 20264.5%2.2%
May 20264.5%2.2%
Jun 20264.4%2.2%
Jul 20264.5%2.2%
Aug 20264.3%2.6%
Sep 2026——

How has the Onyx Boox and PocketBook comparison changed over the last 12 months?

  • Onyx Boox was ahead of PocketBook in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Onyx Boox’s estimated Share of Search among ebook readers worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 219K to 228K.
  • Across the 11 months ending August 2026, PocketBook’s estimated Share of Search among ebook readers worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for ebook readers worldwide in August 2026?

  1. Estimated monthly branded searches for PocketBook worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Onyx Boox’s and PocketBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onyx Boox

2 branded search terms

  • boox ereader
  • onyx boox

PocketBook

1 branded search term

  • pocketbook

How the Brand Demand Index is measured

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