Brandwave

How popular isPeerless Pump?

In September 2026, people searched for Peerless Pump by name about 2,400 times worldwide, a 17.2% decrease from the previous year. These searches made up 3.3% of all global fire pump brand searches, placing Peerless Pump fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about fire pump brands, Peerless Pump appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Peerless Pump is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. ClarkeShare of searches 46.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. TohatsuShare of searches 25.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Armstrong Fluid TechnologyShare of searches 14.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. DaveyShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Peerless PumpShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top fire pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Peerless Pump was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Peerless Pump is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aurora1st
  2. Peerless Pump2nd
  3. Patterson Pump3rd
  4. Armstrong Fluid Technology4th
  5. Clarke–
  6. Tohatsu–
  7. Davey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Armstrong Fluid Technology3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Peerless Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Patterson Pump3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aurora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clarke0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tohatsu0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Davey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fire pump brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fire pump brands compete with Peerless Pump?

Peerless Pump against fire pump brands worldwide, by month

Share of searches by month for Clarke, Tohatsu, Armstrong Fluid Technology, Davey, Peerless Pump, Patterson Pump, Aurora. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeTohatsuArmstrong Fluid TechnologyDaveyPeerless PumpPatterson PumpAurora
Oct 202545.2%24.7%14.7%6%4%3.3%2.2%
Nov 202548.7%21.8%14.4%6.5%3.5%2.8%2.4%
Dec 202549.6%22.2%13.2%6.6%3.6%2.8%1.9%
Jan 202647.3%21.1%14%7.7%4.1%3.4%2.3%
Feb 202642.5%23.2%17.3%6.9%4.6%3%2.5%
Mar 202645.5%24.9%15.1%5%4%3.3%2.2%
Apr 202645.8%25.1%15.2%5%4%2.6%2.2%
May 202654.3%24.4%11.2%4%2.6%2.1%1.4%
Jun 202643.7%29.3%14.5%4.7%3.2%2.5%2.1%
Jul 202639.3%32.2%14.8%5.2%3.5%2.8%2.3%
Aug 202641.4%33.9%12.8%4.5%3%2.4%2%
Sep 202646.2%25.2%14.2%6.1%3.3%2.6%2.2%
  1. 1.Clarke

    46.2%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.Tohatsu

    25.2%

    Held 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -8.7 points.

  3. Held 3rd. 10.2K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Davey

    6.1%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  5. Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Aurora

    2.2%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Peerless Pump and its closest rivals

Every comparison with Peerless Pump

6 comparisons

How has branded search demand for Peerless Pump changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peerless Pump worldwide fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Peerless Pump’s share of searches among fire pump brands worldwide decreased from 4% to 3.3%.
  • Across the 12 months ending September 2026, Peerless Pump’s share of searches among fire pump brands worldwide peaked at 4.6% in February 2026 and was lowest at 2.6% in May 2026.

How did search popularity change for fire pump brands worldwide in September 2026?

6 changes
  1. In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%.

  2. In September 2026, Davey gained share of searches among fire pump brands worldwide, from 4.5% to 6.1%.

  3. In September 2026, Armstrong Fluid Technology gained share of searches among fire pump brands worldwide, from 12.8% to 14.2%.

  4. In September 2026, Tohatsu lost share of searches among fire pump brands worldwide, from 33.9% to 25.2%.

  5. Estimated monthly branded searches for Patterson Pump worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Peerless Pump worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Peerless Pump’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Peerless Pump’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peerless pump

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How the Brand Demand Index is measured

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Is Peerless Pump your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.