Brandwave

How popular isOptimoRoute?

In September 2026, people searched for OptimoRoute by name about 12,100 times worldwide, about the same as the previous year. These searches made up 25% of all global last mile delivery platform searches, placing OptimoRoute first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about last mile delivery platforms, OptimoRoute appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

OptimoRoute is the most searched of 8 competitors and the third most recommended in AI answers.

  1. OptimoRouteShare of searches 25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. FarEyeShare of searches 16.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. OnfleetShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ShipdayShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Track-PODShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top last mile delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OptimoRoute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OptimoRoute is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Onfleet1st
  2. Routific2nd
  3. OptimoRoute3rd
  4. Shipday4th
  5. FarEye5th
  6. Bringg6th
  7. Track-POD7th
  8. Circuit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Onfleet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OptimoRoute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FarEye3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shipday2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bringg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Track-POD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circuit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about last mile delivery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which last mile delivery platforms compete with OptimoRoute?

OptimoRoute against last mile delivery platforms worldwide, by month

Share of searches by month for OptimoRoute, FarEye, Onfleet, Shipday, Track-POD, Routific, Bringg. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimoRouteFarEyeOnfleetShipdayTrack-PODRoutificBringgCircuit
Oct 202521.9%14.7%17.9%14.7%11.9%11.9%6.5%0.47%
Nov 202522.9%15.3%18.8%15.3%10.2%10.2%6.8%0.32%
Dec 202519.2%12.8%19.2%15.7%12.8%12.8%7%0.33%
Jan 202619.7%13.1%19.7%16.1%13.1%10.7%7.2%0.28%
Feb 202619.6%16%19.6%16%10.7%10.7%7.1%0.22%
Mar 202621.7%14.5%17.8%17.8%11.8%9.7%6.5%0.2%
Apr 202623.6%12.9%19.3%15.8%10.5%10.5%7%0.21%
May 202623.6%12.9%19.3%15.8%10.5%10.5%7%0.27%
Jun 202624.5%13.4%16.4%16.4%10.9%10.9%7.3%0.18%
Jul 202621.3%14.2%17.4%14.2%11.6%11.6%9.5%0.19%
Aug 202620.4%16.7%16.7%16.7%11.1%9.1%9.1%0.19%
Sep 202625%16.7%16.7%13.6%11.2%9.1%7.4%0.14%

  1. 1.OptimoRoute

    25%

    Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. 2.FarEye

    16.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Onfleet

    16.7%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shipday

    13.6%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -3.1 points.

  5. 5.Track-POD

    11.2%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Routific

    9.1%

    Moved from 7th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bringg

    7.4%

    Moved from 6th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  8. 8.Circuit

    0.14%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between OptimoRoute and its closest rivals

Every comparison with OptimoRoute

10 comparisons

How has branded search demand for OptimoRoute changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OptimoRoute worldwide held steady at 12.1K.
  • Across the 12 months ending September 2026, OptimoRoute’s share of searches among last mile delivery platforms worldwide increased from 21.9% to 25%.
  • Across the 12 months ending September 2026, OptimoRoute’s share of searches among last mile delivery platforms worldwide peaked at 25% in September 2026 and was lowest at 19.2% in December 2025.

How did search popularity change for last mile delivery platforms worldwide in September 2026?

6 changes

  1. In September 2026, OptimoRoute gained share of searches among last mile delivery platforms worldwide, from 20.4% to 25%.

  2. In September 2026, Shipday lost share of searches among last mile delivery platforms worldwide, from 16.7% to 13.6%.

  3. In September 2026, Bringg lost share of searches among last mile delivery platforms worldwide, from 9.1% to 7.4%.

  4. FarEye’s share of searches among last mile delivery platforms worldwide has gained ground for 3 months in a row, from 13.4% to 16.7% in September 2026.

  5. In September 2026, Routific rose from 7th to 6th among last mile delivery platforms worldwide.

  6. Estimated monthly branded searches for Circuit worldwide fell 73.1% over 12 measured months, from 260 to 70 in September 2026.

How are OptimoRoute’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OptimoRoute’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • optimoroute

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How the Brand Demand Index is measured

Where does OptimoRoute compete?

OptimoRoute is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Last mile delivery platforms1st of 825%Shown above
Route optimisation platforms1st of 735%Show ranking
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