OptimoRoute vs Shipday:Which is more popular?
In September 2026, OptimoRoute had more branded searches than Shipday among last mile delivery platforms worldwide. OptimoRoute had about 12,100 branded searches, while Shipday had 6,600. OptimoRoute made up 25% of all last mile delivery platform searches we track, and Shipday accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about last mile delivery platforms, OptimoRoute appeared in three of the five answers and Shipday in two. OptimoRoute was mentioned before Shipday in three out of four answers that named either.
Who do people search for more?
OptimoRoute, about 83% more searches than Shipday
Who does AI mention more?
OptimoRoute, mentioned in 3 of 5 answers, Shipday in 2
Who does AI recommend more?
OptimoRoute, named ahead of Shipday in 3 of 4 answers
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Top last mile delivery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OptimoRoute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shipday was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OptimoRoute was listed before Shipday in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Onfleet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OptimoRoute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FarEye3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Routific3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shipday2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bringg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Track-POD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circuit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about last mile delivery platforms
5 answers
Asked ChatGPT
“Which last mile delivery platform should I use?”
Asked ChatGPT
“What are the best last mile delivery platforms?”
Asked ChatGPT
“What's the best last mile delivery platform for a local delivery fleet?”
Searched Google, AI Overview
“last mile delivery platform”
Searched Google, AI Overview
“delivery route software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is OptimoRoute or Shipday more popular in search?
This chart shows how often people search Google for OptimoRoute and Shipday by name. Each line represents a brand's share of searches for all eight last mile delivery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for OptimoRoute, Shipday. The figures are in the table below the chart.
View monthly share of searches table
| Month | OptimoRoute | FarEye | Onfleet | Shipday | Track-POD | Routific | Bringg | Circuit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 14.7% | 17.9% | 14.7% | 11.9% | 11.9% | 6.5% | 0.47% |
| Nov 2025 | 22.9% | 15.3% | 18.8% | 15.3% | 10.2% | 10.2% | 6.8% | 0.32% |
| Dec 2025 | 19.2% | 12.8% | 19.2% | 15.7% | 12.8% | 12.8% | 7% | 0.33% |
| Jan 2026 | 19.7% | 13.1% | 19.7% | 16.1% | 13.1% | 10.7% | 7.2% | 0.28% |
| Feb 2026 | 19.6% | 16% | 19.6% | 16% | 10.7% | 10.7% | 7.1% | 0.22% |
| Mar 2026 | 21.7% | 14.5% | 17.8% | 17.8% | 11.8% | 9.7% | 6.5% | 0.2% |
| Apr 2026 | 23.6% | 12.9% | 19.3% | 15.8% | 10.5% | 10.5% | 7% | 0.21% |
| May 2026 | 23.6% | 12.9% | 19.3% | 15.8% | 10.5% | 10.5% | 7% | 0.27% |
| Jun 2026 | 24.5% | 13.4% | 16.4% | 16.4% | 10.9% | 10.9% | 7.3% | 0.18% |
| Jul 2026 | 21.3% | 14.2% | 17.4% | 14.2% | 11.6% | 11.6% | 9.5% | 0.19% |
| Aug 2026 | 20.4% | 16.7% | 16.7% | 16.7% | 11.1% | 9.1% | 9.1% | 0.19% |
| Sep 2026 | 25% | 16.7% | 16.7% | 13.6% | 11.2% | 9.1% | 7.4% | 0.14% |
How has the OptimoRoute and Shipday comparison changed over the last 12 months?
3 findings
- OptimoRoute was ahead of Shipday in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OptimoRoute’s share of searches among last mile delivery platforms worldwide moved from 21.9% to 25%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Shipday’s share of searches among last mile delivery platforms worldwide moved from 14.7% to 13.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for last mile delivery platforms worldwide in September 2026?
2 changes
In September 2026, OptimoRoute gained share of searches among last mile delivery platforms worldwide, from 20.4% to 25%.
In September 2026, Shipday lost share of searches among last mile delivery platforms worldwide, from 16.7% to 13.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OptimoRoute’s and Shipday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OptimoRoute
1 branded search term
- optimoroute
Shipday
1 branded search term
- shipday
Other head-to-heads among last mile delivery platforms
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