Brandwave

Onfleet vs OptimoRoute:Which is searched more?

In September 2026, OptimoRoute had more branded searches than Onfleet among last mile delivery platforms worldwide. OptimoRoute had about 12,100 branded searches, while Onfleet had 8,100. OptimoRoute made up 25% of all last mile delivery platform searches we track, and Onfleet accounted for 16.7%. These are worldwide searches for English-language branded terms.

Share of searches among last mile delivery platforms worldwide in September 2026Is Onfleet or OptimoRoute more popular in search?
Onfleet16.7%8.1K searches
vs
OptimoRoute25%12.1K searches

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Is Onfleet or OptimoRoute more popular in search?

Compare the platforms that manage local deliveries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Onfleet and OptimoRoute among last mile delivery platforms worldwide, by month

Share of searches by month for OptimoRoute, Onfleet. The figures are in the table below the chart.

View monthly share of searches table
MonthOptimoRouteFarEyeOnfleetShipdayTrack-PODRoutificBringgCircuit
Oct 202521.9%14.7%17.9%14.7%11.9%11.9%6.5%0.47%
Nov 202522.9%15.3%18.8%15.3%10.2%10.2%6.8%0.32%
Dec 202519.2%12.8%19.2%15.7%12.8%12.8%7%0.33%
Jan 202619.7%13.1%19.7%16.1%13.1%10.7%7.2%0.28%
Feb 202619.6%16%19.6%16%10.7%10.7%7.1%0.22%
Mar 202621.7%14.5%17.8%17.8%11.8%9.7%6.5%0.2%
Apr 202623.6%12.9%19.3%15.8%10.5%10.5%7%0.21%
May 202623.6%12.9%19.3%15.8%10.5%10.5%7%0.27%
Jun 202624.5%13.4%16.4%16.4%10.9%10.9%7.3%0.18%
Jul 202621.3%14.2%17.4%14.2%11.6%11.6%9.5%0.19%
Aug 202620.4%16.7%16.7%16.7%11.1%9.1%9.1%0.19%
Sep 202625%16.7%16.7%13.6%11.2%9.1%7.4%0.14%

How has the Onfleet and OptimoRoute comparison changed over the last 12 months?

3 findings

How did search popularity change for last mile delivery platforms worldwide in September 2026?

2 changes
  1. In September 2026, OptimoRoute gained share of searches among last mile delivery platforms worldwide, from 20.4% to 25%.

  2. Estimated monthly branded searches for Onfleet worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Onfleet’s and OptimoRoute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onfleet

1 branded search term

  • onfleet

OptimoRoute

1 branded search term

  • optimoroute

How the Brand Demand Index is measured

Other head-to-heads among last mile delivery platforms

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