Brandwave

How popular isOpenShift?

In September 2026, people searched for OpenShift by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.4% of all global containerisation platform searches, placing OpenShift fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about containerisation platforms, OpenShift appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

OpenShift is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Docker HubShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KubernetesShare of searches 36.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PodmanShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. OpenShiftShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. containerdShare of searches 0.99%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top containerisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OpenShift was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OpenShift is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kubernetes1st
  2. Docker Hub2nd
  3. OpenShift3rd
  4. Podman4th
  5. HashiCorp Nomad5th
  6. containerd6th
  7. Rancher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubernetes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Docker Hub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenShift3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HashiCorp Nomad2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • containerd1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rancher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about containerisation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which containerisation platforms compete with OpenShift?

OpenShift against containerisation platforms worldwide, by month

Share of searches by month for Docker Hub, Kubernetes, Podman, OpenShift. The figures are in the table below the chart.

View monthly share of searches table
MonthDocker HubKubernetesPodmanOpenShiftcontainerdHashiCorp NomadRancher
Oct 202555%30%7.4%6%0.99%0.54%0.04%
Nov 202549.9%33.4%8.2%6.7%1.1%0.6%0.04%
Dec 202554.9%30.1%7.4%6%0.99%0.54%0.03%
Jan 202650.6%33.9%8.3%5.6%0.91%0.61%0.04%
Feb 202651.5%34.4%6.9%5.7%0.93%0.51%0.04%
Mar 202650.1%33.5%8.2%6.7%0.9%0.49%0.04%
Apr 202649%32.8%9.9%6.6%1.1%0.59%0.04%
May 202646.6%38.1%7.7%6.3%0.84%0.46%0.04%
Jun 202646.6%38.1%7.7%6.3%0.84%0.46%0.03%
Jul 202645.1%36.9%9.1%7.4%0.99%0.54%0.05%
Aug 202645.7%37.4%9.2%6.2%1%0.45%0.05%
Sep 202645.1%36.9%9.1%7.4%0.99%0.44%0.04%

  1. 1.Docker Hub

    45.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Kubernetes

    36.9%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Podman

    9.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.OpenShift

    7.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  5. 5.containerd

    0.99%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HashiCorp Nomad

    0.44%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Rancher

    0.04%

    Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare popularity between OpenShift and its closest rivals

Every comparison with OpenShift

17 comparisons

How has branded search demand for OpenShift changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OpenShift worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, OpenShift’s share of searches among containerisation platforms worldwide increased from 6% to 7.4%.
  • Across the 12 months ending September 2026, OpenShift’s share of searches among containerisation platforms worldwide peaked at 7.4% in September 2026 and was lowest at 5.6% in January 2026.

How did search popularity change for containerisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, OpenShift gained share of searches among containerisation platforms worldwide, from 6.2% to 7.4%.

  2. In September 2026, Docker Hub lost share of searches among containerisation platforms worldwide, from 45.7% to 45.1%.

  3. In September 2026, Kubernetes lost share of searches among containerisation platforms worldwide, from 37.4% to 36.9%.

  4. Estimated monthly branded searches for HashiCorp Nomad worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Rancher worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

  6. Estimated monthly branded searches for containerd worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are OpenShift’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OpenShift’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • openshift

How the Brand Demand Index is measured

Who owns OpenShift?

OpenShift is owned by Red Hat. Brandwave also tracks Ansible and Quay, owned by the same company, worldwide.

Do you work for OpenShift? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does OpenShift compete?

OpenShift is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Containerisation platforms4th of 77.4%Shown above
Container platforms5th of 98.6%Show ranking
Kubernetes platforms2nd of 931.9%Show ranking
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Is OpenShift your brand?

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