How popular isAnsible in search?
In August 2026, there were an estimated 110K branded searches for Ansible worldwide which is down 33.3% over the last 11 months. Ansible holds 33.4% estimated Share of Search among infrastructure as code tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Ansible compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Infrastructure as code tools | 2nd of 5 | 33.4% | Shown below |
| Configuration management platforms | 1st of 5 | 85.7% | Show ranking |
Which infrastructure as code tools compete with Ansible?
Share of Search by month for Terraform, Ansible, Pulumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Terraform | Ansible | Pulumi | Chef | Puppet |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 33.4% | 5.5% | 0.12% | 0.12% |
| Nov 2025 | 60% | 33% | 6.6% | 0.21% | 0.18% |
| Dec 2025 | 60.1% | 33% | 6.6% | 0.14% | 0.14% |
| Jan 2026 | 60.1% | 33% | 6.6% | 0.12% | 0.12% |
| Feb 2026 | 60.1% | 33% | 6.6% | 0.14% | 0.1% |
| Mar 2026 | 60.9% | 33.4% | 5.5% | 0.12% | 0.1% |
| Apr 2026 | 60.2% | 33% | 6.6% | 0.1% | 0.1% |
| May 2026 | 60.9% | 33.4% | 5.5% | 0.1% | 0.1% |
| Jun 2026 | 60.9% | 33.4% | 5.5% | 0.06% | 0.1% |
| Jul 2026 | 64.9% | 29% | 5.9% | 0.07% | 0.08% |
| Aug 2026 | 61% | 33.4% | 5.5% | 0.1% | 0.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 201K | -18.3% | -4 points | |
| 2, held 2nd | 33.4% | 110K | 0% | +4.3 points | |
| 3, held 3rd | 5.5% | 18.1K | -18.5% | -0.4 points | |
| 4, moved from 5th to 4th | 0.1% | 320 | +23.1% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.1% | 320 | 0% | 0 pointsmoved from 4th to 5th |
61%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4 points.
2.
Ansible33.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +4.3 points.
3.
Pulumi
5.5%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
4.
Chef
0.1%
Moved from 5th to 4th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
5.
Puppet0.1%
Moved from 4th to 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ansible and its closest rivals
How has branded search demand for Ansible changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ansible worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, Ansible’s estimated Share of Search among infrastructure as code tools worldwide peaked at 33.4% in June 2026 and was lowest at 29% in July 2026.
How did search popularity change for infrastructure as code tools worldwide in August 2026?
5 changes
In August 2026, Ansible gained estimated Share of Search among infrastructure as code tools worldwide, from 29% to 33.4%.
In August 2026, Terraform lost estimated Share of Search among infrastructure as code tools worldwide, from 64.9% to 61%.
In August 2026, Chef rose from 5th to 4th among infrastructure as code tools worldwide.
In August 2026, Puppet fell from 4th to 5th among infrastructure as code tools worldwide.
Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How is Ansible measured?
Brandwave collects information about searches that people make online using Ansible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ansible
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Is Ansible your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.