Brandwave

Ansible vs Crossplane:Which is more popular?

In September 2026, Ansible had more branded searches than Crossplane among infrastructure as code tools worldwide. Ansible had about 135,000 branded searches, while Crossplane had 12,100. Ansible made up 28% of all infrastructure as code tool searches we track, and Crossplane accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about infrastructure as code tools, Ansible appeared in four of the five answers and Crossplane in two. Ansible and Crossplane were each mentioned first in two of the four answers that named either.

Among infrastructure as code tools worldwide in September 2026

Who do people search for more?

Ansible, about 11 searches for every 1 for Crossplane

Ansible 135K searchesCrossplane 12.1K searches

Who does AI mention more?

Ansible, mentioned in 4 of 5 answers, Crossplane in 2

Ansible in 4 of 5Crossplane in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Ansible first in 2Crossplane first in 2

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Top infrastructure as code tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ansible was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crossplane was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ansible and Crossplane were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OpenTofu1st
  2. Terraform2nd
  3. Pulumi3rd
  4. AWS CloudFormation4th
  5. AWS CDK5th
  6. Ansible6th
  7. Crossplane7th
  8. Azure Bicep8th
  9. Puppet9th
  10. Chef10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Terraform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS CloudFormation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenTofu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pulumi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ansible4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS CDK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crossplane2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Bicep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chef2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puppet2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about infrastructure as code tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ansible or Crossplane more popular in search?

This chart shows how often people search Google for Ansible and Crossplane by name. Each line represents a brand's share of searches for all ten infrastructure as code tools we track, month by month, from English-language searches worldwide.

Ansible and Crossplane among infrastructure as code tools worldwide, by month

Share of searches by month for Ansible, Crossplane. The figures are in the table below the chart.

View monthly share of searches table
MonthTerraformAnsibleAWS CloudFormationOpenTofuPulumiAWS CDKCrossplaneAzure BicepChefPuppet
Oct 202551.2%28.1%7.1%3.1%4.6%3.1%2.1%0.61%0.1%0.1%
Nov 202548.7%26.7%8.3%3.6%5.4%3.6%2.9%0.57%0.17%0.14%
Dec 202550.1%27.5%7%3.7%5.5%3%2.5%0.49%0.12%0.12%
Jan 202649.3%27%7.8%3.6%5.4%3.6%2.4%0.58%0.1%0.1%
Feb 202649.5%27.2%7.9%3.6%5.5%3%2.4%0.72%0.12%0.08%
Mar 202650.8%27.9%6.6%3.7%4.6%3.1%2.5%0.61%0.1%0.08%
Apr 202649.5%27.2%7.9%3.6%5.5%3%2.4%0.72%0.08%0.08%
May 202650.3%27.6%7.6%3.7%4.5%3%2.5%0.59%0.08%0.08%
Jun 202650.4%27.7%6.6%4.5%4.5%3%2.5%0.59%0.05%0.08%
Jul 202653.5%23.9%7%4.8%4.8%2.6%2.6%0.63%0.06%0.07%
Aug 202648.9%26.8%7.8%5.4%4.4%2.9%2.9%0.71%0.08%0.08%
Sep 202651.1%28%6.7%4.6%3.8%2.5%2.5%0.75%0.07%0.07%

How has the Ansible and Crossplane comparison changed over the last 12 months?

3 findings

How did search popularity change for infrastructure as code tools worldwide in September 2026?

1 change

  1. In September 2026, Ansible gained share of searches among infrastructure as code tools worldwide, from 26.8% to 28%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ansible’s and Crossplane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ansible

1 branded search term

  • ansible

Crossplane

1 branded search term

  • crossplane

How the Brand Demand Index is measured

Other head-to-heads among infrastructure as code tools

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