Brandwave

How popular isOpenShift in search?

In August 2026, there were an estimated 49.5K branded searches for OpenShift worldwide which is down 33.1% over the last 11 months. OpenShift holds 9.8% estimated Share of Search among container platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kubernetes59.7%
  2. Podman14.7%
  3. OpenShift9.8%
  4. Rancher9.8%
  5. Docker4.4%
  6. containerd1.6%
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Where does OpenShift compete?

OpenShift is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Container platforms3rd of 69.8%Shown below
Kubernetes management platforms2nd of 427.9%Show ranking
Kubernetes platforms1st of 645.9%Show ranking

Which container platforms compete with OpenShift?

OpenShift against container platforms worldwide, by month

Share of Search by month for Kubernetes, Podman, OpenShift, Rancher, Docker. The figures are in the table below the chart.

View monthly share of search table
MonthKubernetesPodmanOpenShiftRancherDockercontainerd
Oct 202558.2%14.3%11.7%9.6%4.3%1.9%
Nov 202559.2%14.6%11.9%8%4.4%1.9%
Dec 202547%11.5%9.4%9.4%21.1%1.5%
Jan 202659.7%14.7%9.8%9.8%4.4%1.6%
Feb 202617.8%3.6%2.9%2.4%72.7%0.48%
Mar 202620.2%5%4.1%3.3%66.9%0.54%
Apr 202655.9%16.8%11.2%9.2%5%1.8%
May 202662.7%12.6%10.3%8.4%4.6%1.4%
Jun 202662.7%12.6%10.3%8.4%4.6%1.4%
Jul 202657.9%14.2%11.6%9.5%5.2%1.6%
Aug 202659.7%14.7%9.8%9.8%4.4%1.6%
Sep 2026——————

  1. 1.Kubernetes

    59.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Podman

    14.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.OpenShift

    9.8%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Rancher

    9.8%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Docker

    4.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  6. 6.containerd

    1.6%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between OpenShift and its closest rivals

How has branded search demand for OpenShift changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OpenShift worldwide fell from 74K to 49.5K.
  • Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among container platforms worldwide decreased from 11.7% to 9.8%.
  • Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among container platforms worldwide peaked at 11.9% in November 2025 and was lowest at 2.9% in February 2026.

How did search popularity change for container platforms worldwide in August 2026?

  1. In August 2026, Kubernetes gained estimated Share of Search among container platforms worldwide, from 57.9% to 59.7%.

  2. In August 2026, OpenShift lost estimated Share of Search among container platforms worldwide, from 11.6% to 9.8%.

  3. In August 2026, Docker lost estimated Share of Search among container platforms worldwide, from 5.2% to 4.4%.

  4. Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  6. Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is OpenShift measured?

Brandwave collects information about searches that people make online using OpenShift’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • openshift

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How the Brand Demand Index is measured

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