Brandwave

How popular isOpenAI in search?

In August 2026, there were an estimated 5M branded searches for OpenAI worldwide which is down 45.3% over the last 11 months. OpenAI holds 1.2% estimated Share of Search among generative AI platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google98%
  2. OpenAI1.2%
  3. Anthropic0.65%
  4. Mistral AI0.16%
  5. Cohere0.03%
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Which generative AI platforms compete with OpenAI?

OpenAI against generative AI platforms worldwide, by month

Share of Search by month for Google, OpenAI. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleOpenAIAnthropicMistral AICohere
Oct 202597.4%2.2%0.19%0.19%0.03%
Nov 202597.4%2.2%0.24%0.19%0.02%
Dec 202597%2.6%0.19%0.19%0.02%
Jan 202698%1.4%0.29%0.19%0.02%
Feb 202696.3%1.7%1.7%0.23%0.03%
Mar 202695.5%3.1%1.2%0.23%0.03%
Apr 202697.1%1.8%0.96%0.19%0.03%
May 202697.2%1.8%0.79%0.19%0.03%
Jun 202697.4%1.2%1.2%0.19%0.03%
Jul 202698%1.2%0.65%0.16%0.03%
Aug 202698%1.2%0.65%0.16%0.03%
Sep 2026—————

  1. 1.Google

    98%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.OpenAI

    1.2%

    Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Anthropic

    0.65%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mistral AI

    0.16%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Cohere

    0.03%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between OpenAI and its closest rivals

How has branded search demand for OpenAI changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OpenAI worldwide fell from 9.1M to 5M.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide decreased from 2.2% to 1.2%.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among generative AI platforms worldwide peaked at 3.1% in March 2026 and was lowest at 1.2% in June 2026.

How did search popularity change for generative AI platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Anthropic worldwide rose 232.9% over 11 measured months, from 823K to 2.7M in August 2026.

  2. Estimated monthly branded searches for OpenAI worldwide fell 45.3% over 11 measured months, from 9.1M to 5M in August 2026.

  3. Estimated monthly branded searches for Mistral AI worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

Where does OpenAI compete?

OpenAI is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Generative AI platforms2nd of 51.2%Shown above
Embedding platforms1st of 597.3%Show ranking
Model fine tuning platforms1st of 598.4%Show ranking

How is OpenAI measured?

Brandwave collects information about searches that people make online using OpenAI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • openai

Do you work for OpenAI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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