How popular isOnyx in search?
In September 2026, there were an estimated 3.6K branded searches for Onyx worldwide which is up 19.4% over the last 12 months. Onyx holds 12.1% estimated Share of Search among life jackets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Stearns61.1%
Mustang18.7%
Onyx12.1%Crewsaver5.4%
Stohlquist2.4%
Baltic0.3%
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Which life jackets compete with Onyx?
Share of Search by month for Stearns, Mustang, Onyx, Crewsaver, Stohlquist. The figures are in the table below the chart.
View monthly share of search table
| Month | Stearns | Mustang | Onyx | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 27.3% | 14% | 8.9% | 3.4% | 0.33% |
| Nov 2025 | 38.4% | 38.1% | 12.6% | 7.6% | 2.8% | 0.52% |
| Dec 2025 | 43.7% | 32.4% | 14.5% | 5.7% | 3.2% | 0.4% |
| Jan 2026 | 56.2% | 22.2% | 12.5% | 6.1% | 2.7% | 0.27% |
| Feb 2026 | 58.3% | 17.9% | 16.1% | 5.1% | 2.3% | 0.29% |
| Mar 2026 | 55.3% | 21.5% | 14% | 5.8% | 3.1% | 0.28% |
| Apr 2026 | 45.8% | 14.5% | 33.4% | 3.9% | 2.1% | 0.23% |
| May 2026 | 37.7% | 20.2% | 33.6% | 4.8% | 3.3% | 0.36% |
| Jun 2026 | 35.4% | 28.4% | 23.2% | 6.8% | 5.7% | 0.5% |
| Jul 2026 | 35.6% | 27.5% | 23.7% | 6.8% | 5.8% | 0.61% |
| Aug 2026 | 49.1% | 22.4% | 18.5% | 6.3% | 3.3% | 0.46% |
| Sep 2026 | 61.1% | 18.7% | 12.1% | 5.4% | 2.4% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 18.1K | +22.3% | +12 points | |
| 2, held 2nd | 18.7% | 5.5K | -17.9% | -3.7 points | |
| 3, held 3rd | 12.1% | 3.6K | -35.9% | -6.4 points | |
| 4, held 4th | 5.4% | 1.6K | -15.8% | -0.9 points | |
| 5, held 5th | 2.4% | 720 | -28% | -0.9 points | |
| 6, held 6th | 0.3% | 90 | -35.7% | -0.2 points |
1.Stearns
61.1%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +12 points.
2.
Mustang18.7%
Held 2nd. 5.5K estimated branded searches, -17.9% vs prior month. Share -3.7 points.
3.
Onyx12.1%
Held 3rd. 3.6K estimated branded searches, -35.9% vs prior month. Share -6.4 points.
5.4%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.9 points.
2.4%
Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.9 points.
6.
Baltic0.3%
Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share -0.2 points.
Compare search popularity between Onyx and its closest rivals
Every comparison with Onyx
5 comparisons
How has branded search demand for Onyx changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Onyx worldwide rose from 3K to 3.6K.
- Across the 12 months ending September 2026, Onyx’s estimated Share of Search among life jackets worldwide decreased from 14% to 12.1%.
- Across the 12 months ending September 2026, Onyx’s estimated Share of Search among life jackets worldwide peaked at 33.6% in May 2026 and was lowest at 12.1% in September 2026.
How did search popularity change for life jackets worldwide in September 2026?
6 changes
In September 2026, Stearns gained estimated Share of Search among life jackets worldwide, from 49.1% to 61.1%.
In September 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 18.5% to 12.1%.
In September 2026, Mustang lost estimated Share of Search among life jackets worldwide, from 22.4% to 18.7%.
In September 2026, Crewsaver lost estimated Share of Search among life jackets worldwide, from 6.3% to 5.4%.
In September 2026, Stohlquist lost estimated Share of Search among life jackets worldwide, from 3.3% to 2.4%.
Estimated monthly branded searches for Baltic worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How is Onyx measured?
Brandwave collects information about searches that people make online using Onyx’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- onyx jacket
- onyx life
- onyx life jacket
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Is Onyx your brand?
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