How popular isNerdWallet in search?
In August 2026, there were an estimated 110K branded searches for NerdWallet worldwide which is down 33.3% over the last 11 months. NerdWallet holds 14.7% estimated Share of Search among mortgage comparison platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MoneySuperMarket73.4%
NerdWallet14.7%
Lendi9.9%
Canstar2%
Finder<0.01%
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Which mortgage comparison platforms compete with NerdWallet?
Share of Search by month for MoneySuperMarket, NerdWallet, Lendi. The figures are in the table below the chart.
View monthly share of search table
| Month | MoneySuperMarket | NerdWallet | Lendi | Canstar | Finder |
|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 21.9% | 3.6% | 1.6% | <0.01% |
| Nov 2025 | 68.8% | 25.2% | 4.1% | 1.8% | <0.01% |
| Dec 2025 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Jan 2026 | 72.3% | 21.7% | 4.4% | 1.6% | <0.01% |
| Feb 2026 | 75.3% | 18.5% | 4.5% | 1.7% | <0.01% |
| Mar 2026 | 69.1% | 25.2% | 4.2% | 1.5% | <0.01% |
| Apr 2026 | 71.7% | 21.5% | 5.3% | 1.6% | <0.01% |
| May 2026 | 73.7% | 18.1% | 6.6% | 1.6% | <0.01% |
| Jun 2026 | 77.2% | 15.4% | 5.7% | 1.7% | <0.01% |
| Jul 2026 | 74.8% | 15% | 8.2% | 2% | <0.01% |
| Aug 2026 | 73.4% | 14.7% | 9.9% | 2% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 550K | 0% | -1.3 points | |
| 2, held 2nd | 14.7% | 110K | 0% | -0.3 points | |
| 3, held 3rd | 9.9% | 74K | +22.3% | +1.7 points | |
| 4, held 4th | 2% | 14.8K | 0% | 0 points | |
| 5, held 5th | <0.01% | 20 | -33.3% | 0 points |
73.4%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.3 points.
14.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Lendi9.9%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Canstar2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Finder<0.01%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between NerdWallet and its closest rivals
Every comparison with NerdWallet
6 comparisons
How has branded search demand for NerdWallet changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NerdWallet worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide decreased from 21.9% to 14.7%.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide peaked at 28.9% in December 2025 and was lowest at 14.7% in August 2026.
How did search popularity change for mortgage comparison platforms worldwide in August 2026?
4 changes
In August 2026, Lendi gained estimated Share of Search among mortgage comparison platforms worldwide, from 8.2% to 9.9%.
In August 2026, MoneySuperMarket lost estimated Share of Search among mortgage comparison platforms worldwide, from 74.8% to 73.4%.
NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026.
Estimated monthly branded searches for Canstar worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
Where does NerdWallet compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insurance comparison sites | 5th of 5 | 3.7% | Show ranking |
| Mortgage comparison platforms | 2nd of 5 | 14.7% | Shown above |
How is NerdWallet measured?
Brandwave collects information about searches that people make online using NerdWallet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nerdwallet
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