Finder vs NerdWallet:Which is searched more?
In August 2026, NerdWallet had more branded searches than Finder among mortgage comparison platforms worldwide. NerdWallet was estimated to have 110K branded searches compared to Finder’s 20, and held a 14.7% Share of Search versus Finder’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Finder or NerdWallet?
Compare the platforms people compare home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NerdWallet, Finder. The figures are in the table below the chart.
View monthly share of search table
| Month | NerdWallet | Finder |
|---|---|---|
| Oct 2025 | 21.9% | <0.01% |
| Nov 2025 | 25.2% | <0.01% |
| Dec 2025 | 28.9% | <0.01% |
| Jan 2026 | 21.7% | <0.01% |
| Feb 2026 | 18.5% | <0.01% |
| Mar 2026 | 25.2% | <0.01% |
| Apr 2026 | 21.5% | <0.01% |
| May 2026 | 18.1% | <0.01% |
| Jun 2026 | 15.4% | <0.01% |
| Jul 2026 | 15% | <0.01% |
| Aug 2026 | 14.7% | <0.01% |
| Sep 2026 | — | — |
How has the Finder and NerdWallet comparison changed over the last 12 months?
3 findings
- NerdWallet was ahead of Finder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Finder’s estimated Share of Search among mortgage comparison platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide moved from 21.9% to 14.7%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for mortgage comparison platforms worldwide in August 2026?
1 change
NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Finder’s and NerdWallet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finder
1 branded search term
- finder comparison
NerdWallet
1 branded search term
- nerdwallet
Put your own brand in this comparison
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